Corporate Social Responsibility in event management in the 21 century Essay

Corporate Social Responsibility in event management in the 21 century - Essay Example It plays a crucial role in shaping an organization’s reputation, to either praiseworthy or poor. This depends with how it aligns its objectives in line with that of the stakeholders, especially customers. Corporate social responsibility of event planning in the 21st century aims at satisfying those around even if it is at the expense of the company. This is because the stakeholders are the backbone of any company. Failure to treat the stakeholders in a fair way may lead to failure of the business. One of the ways that corporate social responsibility gets attained in an organization is through public relations (Yeoman et al 2004, 29). Public relation assists the business in achieving corporate social responsibility by means of monitoring the business environment. Public relations make it possible for an outside –in approach to reflect on the things that make the organization favored and a decent picture in the eyes of the stakeholders. It reflects on the expectations and standards that the community has about the organization. Event planning is a role that mostly requires direct interaction with the stakeholders and hence a strong relationship with them gets to be always preferred. ... , develop an event design, search for the vent’s site, arrange for food, decor, as well as entertainment, plan for transportation, send invitations, arranges for needed accommodation, supervision of an event and event evaluation. It involves brand intricacies by identifying target customers, logistics planning, as well as coordinating the procedural aspects. These events impact the community in a variety of ways. Event management tool is used as a marketing strategy tool that for communication. The events promote communication with the stakeholders. Corporate social responsibility for event planning in the 21st century concentrates on minding about the event’s impact on the environment, economic as well as social matters. Event management CSR incorporates sustainability both socially and environmentally. The event management team works at making responsible decisions that will not have a negative impact on the stakeholders. The organization plans, organizes implements t he vent with the community in mind. Event management and planning should always involve CSR in events to improve the sustainability of the event management organization. CSR programs always do a lot in creating a compelling legacy in the community. Event management managers should have always assume responsibilities of the work seriously, especially commitment to stakeholders. Particular interest is taken in the conservation and restitution of the global environment (Werther & Chandler 2005, 54). Corporate social responsibility for event management in the 21st century seeks to reduce the ecological impact of organized events by reducing emissions and energy and raw materials consumption. Corporate social responsibility of event planning in the 21st century focuses on three principal categories of

Family Law Essay Example | Topics and Well Written Essays - 2500 words - 3

Family Law - Essay Example of marriage relationships3 have made fair redistribution of financial assets on divorce a daunting task to judges, while the legal advisers and parties remain largely uncertain of the outcome. The present research attempts to understand the legal developments concerning ancillary relief over the past ten years in England and Wales, and analyse to what extent they have been successful in achieving a fair outcome for the parties concerned in such applications. Given the fact that a ‘fair outcome’ in a claim proceeding is influenced by the legislative coverage, the court’s approach in interpreting the provisions and the complexity rules and procedures, the review of legal developments shall essentially consider the major changes to the legislation, the major developments in case law as well as the changes to the rules and procedures towards achieving a fair outcome for the parties. Ancillary relief – the apportioning of financial assets and income of the parties to the marriage– remains one of the major issues to be resolved on divorce. The basic law and judicial considerations for ancillary relief are contained in Part II of the Matrimonial Causes Act (MCA) 1973, amended by the Matrimonial and Family Proceedings Act 1984 imposing a ‘clean break’ obligation on the courts. Statutory improvements have been impacted the provisions, a review of which shall be endeavoured. The 1973 Act provided courts with the power award maintenance and grant lump sums via division of income, but more significantly to make property adjustment orders, enabling capital division of assets.4 While this by itself was ‘revolutionary reforming measure,’5 as traditionally ancillary relief was limited to only income, the Act made no mention of the pension rights of the spouses, except merely stating it as a ‘benefit’ for consideration while dividing family assets. Considering the fact that during the marriage both parties would have looked to it as a joint fund for their

Academic Integrity Assignment Example | Topics and Well Written Essays - 1000 words

Academic Integrity - Assignment Example Integrity also affects a person’s success in public life. People get more inclined to people whose integrity is not questionable. People with clear integrity records have a more positive public perception and thus command respect from the people and have a high chance of getting into leadership positions. In contrast, people with questionable integrity receive a negate perception and are always reprimanded by the public. An example is the public outrage after the revelations that doctors cheated in their examinations.MSU has a clear policy on academic integrity and outlines the condition that warrant a violation of academic integrity. The University acknowledges that loss of integrity in education is costly to individuals and society as whole (msu.edu). The society loses by absorbing graduates who are not credible and have not fulfilled the academic requirements. Such graduates are low on expertise and may not be competent enough to handle crucial aspects suck as health. Cheat ing in an examination that determine the competency of individuals is a loss to the society. The result is incompetence and low quality of services.MSU philosophy encourages creativity, research and scholarship (Michigan State University, â€Å"Our Philosophy†). It is worth noting that research gaps are easily identified when a student has a thorough understanding of the existing literature. Cheating thus deprives the society of new insights that may solve existing problems. Such a study is of benefit to the society.

The Vietnam War as History Essay Example for Free

The Vietnam War as History Essay You can kill ten of our men for every one we kill of yours. But even at those odds, you will lose and we will win. Such were the words of Ho Chi Minh referring to France and America in their wars in Vietnam. Ho Chi Minh was a Vietnamese revolutionary, who later became Prime Minister (1946–1955) and President (1946–1969) of the Democratic Republic of Vietnam (North Vietnam). He led the North Vietnamese in the Vietnam War until his death. Six years later, the war ended with a North Vietnamese victory, and Vietnamese unification followed. The former capital of South Vietnam, Saigon, was renamed Ho Chi Minh City in his honor. The Vietnam War, or the 2nd Indochina Wars, was the longest military conflict in United States history. Furthermore, according to Richard M. Nixon (1985), â€Å"No event in American history is more misunderstood than the Vietnam War. It was misreported then, and it is misremembered now. † In Elizabeth Jane Errington’s book entitled, The Vietnam War as History, it probes the events in Southeast Asia in the thirty years after 1945 through the lenses of history. It is a compilation of the most current academic interpretations on the origins and effects of the Vietnam War. The contributors hypothesize and discuss diverse aspects of the Vietnam conflicts and clear away numerous fallacies and myths which still surround the war. They seek to understand how and why events in Southeast Asia came about as they did, and the impact they brought about both regionally and globally. The book sheds light on the lessons learned from the war. It is, of course, expected for people and nations to achieve knowledge of certain things from past experiences, especially when it is an agonizing one. In this case, however, there are at least two problems. First, there is no accord on what should be learned. The people are still divided in their beliefs as to the meaning and significance of the war—many years after it was considered over. Secondly, in attempting to comprehend something out of the recent past, Americans on both sides of the debate have badly misused or misinterpreted history itself. What indeed did we learn out of this conflict—this bloodshed and waste not only of resources but also civilian lives? To most people, there should not be â€Å"Vietnams† anymore. The United States government can do whatever they want to aid nearby countries or even those halfway-around the globe but cannot fight the war for them. An example is America’s aid in militarization and modernization (otherwise known as Americanization) of the South American drug-war. Most believe that when the government sends the guns, it will not take long before it sends the sons. Every time, the United States government tries to help a certain country it raises a specter of another Vietnam that will ensue. On the other hand, conservatives believe that Vietnam was a noble cause—and it could have been won. In subsequent conflicts involving Vietnam’s invasion of Cambodia, they believed that the fundamental error in the Vietnam conflict is not the fact that the United States government interfered; rather it was the failure of the latter to win the seemingly endless Vietnam guerilla war. Reading this book will give us a better understanding of the Vietnam conflict—what caused it to happen and its repercussions to other Asian countries and ultimately the whole world. This book also sheds some light on what has been learned from Vietnam, suggest why these les ¬sons lack validity, and then specify some ways we might learn more valuably from a recent, painful incident Reference Errington, E. J. (1990). The Vietnam War as History. New York. Praeger Publishers.

Examining Cultural Elements Essay Example for Free

Examining Cultural Elements Essay The following paper will look at the ways a therapist may be able to look upon and treat a family keeping all the cultural and the social boundaries, also known as the ethnocentric barriers aside. When looking at the view of the therapist, it may be important to look at the context of the family theories which have been introduced by sociologists all over the world. This idea was particularly introduced by the GAP or the group for the advancement of psychiatry. The association explained that it may be important for the families to be ascribed roles which are not specified when looking at the family. thus, if in any family which has an increasing amount of conflict, it may be helpful if it is somehow possible for the therapist to ensure that there are not any such roles put forward and emphasized. Note that in such a case particularly in a country with the traditional societal rules, it may be unlikely that such informality and the absence of clear cut roles would be possible. In such a case the therapist must allow for a setting and an environment such that the rigidity formed by the society is minimized so as to ensure an effective functioning of the family. This way neither the societal norms will be completely challenged, nor would there be any difficulty associated with the societal stereotypes. Another aspect which needs to be taken into consideration is that of the process of mystification. This process of mystification has been described as a process by which there are attempts made by one party to keep the other party in an awe state by maximizing the distance that they have between each other. When applying to the family life it implies denying the childs experience by relabelling it. in other words if there is going to a conflict in the family, it may be very likely for the parents to blame the children rather than excepting their own mistakes because they lie in a superior position in contrast to the child. When talking about it with relation to the therapist, making sure that this element of mystification does not occur in a strict family environment where there may be a great deal of respect for the elders may be problematic. However, the therapist, by looking upon at all the aspects of the problem should make sure that such biases are not essentially a part of the experience he encounters when treating the family. perhaps, the therapist can take the family to a different setting, perhaps away from the present place where they are in order to ensure that such a problem does not occur that much. Apart from this, the therapist may also be able to effectively provide for therapy by looking at how the family has and follows the system of double blinds. By this we imply a system in which there are two contractory points. It may thus be very likely for an individual to take up one and not both the points. For instance how boys are told to be tough and at the same time not be harsh with their mothers. These situations imply that an individual can follow only one and thus a family conflict may very likely occur. In such a case, the therapist should easily identify the double bind situation and then allow for a dialogue or a discussion to take place between the related parties. After looking and keeping all the things into consideration there can be a presentation of the values and norms of the societies and then there can be an agreement reached upon. No only this, but an important thing that should be done by the therapists is to carefully observe the way these discussions take place. This would be more and way better than a mere speculation because the therapists may make an increasing amount of assumptions which may otherwise not be made in case of a proper observation. not only this, but it may also be important to note that by observing, it may be possible that other possible forms pf conflicts that occur within the family and may not completely be realized or perhaps are otherwise hidden are highly likely to come up. It should be noted that the observations by the therapist must also be made first and fore mostly, perhaps even before one to one counseling of the families occur. This may be so that there is an absolute certainty that there are no previous biases left for evaluation. Therefore, one may say that there may be numerous ways through which the cultural and societal biases can be avoided by a therapist. First and for mostly can be a clear evaluation of the conflict that occurs in the family with a particular look at the element of mystification as well as double binds. Not only this, but also observing the family to look and obtain additional data may also be very helpful. Reference: How the students’ culture effect their behavior www. literacynet. org/lp/hperspectives/culteffect. html Lyman Stone, How much does culture and lifestyle affect behavior? http://www. helium. com/items/493732-how-much-does-culture-and-lifestyle-affect-behavior What makes lives, what influences Behavior? alcor. concordia. ca/~dwharton/txt/sgt/50. html

Internet addiction among adolescents

Internet addiction among adolescents Internet addiction among adolescents Abstract Today’s world is a technology driven world, where all the people are linked to the use of internet in one way or the other. Mainly it is the adolescents who use the internet services the most, be it for the gaming purposes, studies or any other. But with the advent of internet technology, life has obviously become easier on the part of adolescents. Each of the innovation brings along with it many of the hurdles or risks. One of the main risks that are associated with the use of internet is internet addiction among adolescents. Keyword: Internet addiction, Adolescents, Internet technology, Internet services Internet addiction among adolescents The technological development of the internet in the initial stages was designed for the promotion of research and communication among various technological institutions. This is also linked to the usage of internet by the adolescents (Aydm, B., San, S. V, 2011). This is because, in the technological institutions, there were mainly the adolescents only who used the internet for the research purposes. But with the advent of new technological era, HCL Company made various handy browsers that made the usage of internet by the adolescents more flexible and appropriate (Hamid, 2015). Then eventually after the coming in of the smart phones, the usage of internet became more accessible to the adolescents. Diagnosis Clinical disorders have been the most fatal things that have been identified to date in regards to the excessive usage of internet. In the clinical disorders have, it is insomnia and depression that are the most common among adolescents who have excessive usage of the internet technologies (Aydm San, 2011). Insomnia is on the rise among adolescents who over use the internet because, they are deprived of the sleep as they all the time are glued to the internet. Moreover depression is on the rise among the adolescents (Esen et al., 2013). This is because most of the adolescents are inclined towards the usage of internet and mainly the social media. As a result, many of the adolescents engage themselves in the fake profiles. As a result, when the bitter truth is out, most of the people go in a state of depression. Thereby insomnia and depression are among the top most disorders that are linked to the internet addiction among adolescents. Correlation to Personality Behaviours, Preferences and Environments It has been found that whenever a person is stress or a stressful situation, people become stressed or engage themselves with the use of internet. This is something that is common among the adolescents. They immerse themselves in the cyber space in order to combat stress. Whereas some others who lack confidence level, escape themselves to online interaction. Also the personality traits like extroversion and high emotional instability are also some of the factors that are negatively correlated with internet addiction and are seen among the adolescents (Hariri et al, 2015). Among some others are insomnia and depression that affect the individuals or adolescents the most. There are various advantages that the internet has provided to the adolescents. Like with the use of internet, it became easier for the adolescents to learn through the e-books. Moreover, they also were able to learn by sitting at one place through video conferencing via the internet. This was one of the most valuable advantages that the adolescents had with the use of internet (Kuss et al, 2013). Though it also leads to an addiction among the adolescents, as instead of the books, they were more attracted towards the e-books. This lead to all time screen usage, which in a way is not useful in relation to the health parameters. Literature reviewed First group of Study As the use of technology is in the hands of the user, be it for the good or for the bad. It was seen with the advent of newer technologies that internet usage among the adolescents was increasing day by day, but on the wrong side. This is so because, the pornographic material was easily available on the internet and more and more adolescent’s age attracted towards it. This is also something that leads to internet addiction among the adolescents. In fact, it is the result of wrong usage of the technology only that the rise of cyber crime also increased (Israelashvili et al., 2012; Esen et al., 2013; Orsal et al., 2013). In the recent studies on the usage of internet, it was seen that almost 80% of the population comprises of the adolescents only who are addicted to the usage of internet and are a crime partner in most of the cyber crimes that occur all across the world. Second group of study Increase in the addiction of internet with adolescents, it was seen that there were many of the health problems also that came across. In China, it was seen that internet addiction has became the most significant mental health problem among the adolescents. The incidence rate of internet addiction among the Taiwan college students was 5.9% and almost 10.6 % among the Chinese college students. It was also seen that most of the Chinese adolescents who were addicted to the internet faced mental disorders like; they often became aggressive and also had some of the short term memory loss (Li et al., 2015; Sar et al., 2012; Usman et al., 2014). Third group of Study Some of the main domains of internet that are popular among the adolescents include, chatting rooms, e-mails, discussion forums etc. These are the main areas because most of the adolescents are attracted towards the usage of internet for the chatting or messaging purposes (Hariri et al., 2015; Esen et al., 2013; Aydm et al., 2011). The pitfalls were many when it was accessed in terms of the internet addiction. Like memory problems, health disorders and also the family problems that disturbed the overall life form of the individuals. In the research studies, it was found by many of the researchers that the common problems that existed among the adolescents who were addicted to the internet included, emotional sensitiveness, maladaptation, insomnia and also not been able to express themselves(Li et al., 2015). This is because most of the adolescents in this age are inclined towards the usage of social media. Thereby they get so much addicted towards it that they eventually face emotion al sensitiveness and barriers. A survey conducted by Young, 1996, depicted a graph that illustrated the usage of internet by the adolescents and how has increased over the years. Similarities First Similarity Apart from the social media, online gaming has been the most significant parameter linked with the internet that makes the adolescents linked to the internet all the times. Playing online games has increased the risk of being addicted to the internet by almost 2.7% every time. Previous researches have indicated that unlike the other kind of games forms like the browser and offline games, there are the online games that appear to have the high addictive potential. It is because of this only that vulnerable adolescents develop an addiction as a consequence of frequent engagement. Online games generally demand a large amount of the commitment and time investment and this is what makes the adolescents addicted to it (Esen et al., 2013; Aydm et al., 2011; Li et al., 2015; Orsal et al., 2013). Second Similarity Negativity was among the other important consequence that has been identified with the increased usage of the internet. With the internet addiction among the adolescents, they tend to go through various experiences that they relate to their real lives in one form or the other. Thereby in the process of relating, there arise many such situations when the person gets negative due to the higher usage of internet (Sar et al., 2012; Li et al., 2015). Moreover, this occurs because the viewpoint is consolidated towards a single side only. Third similarity Studies in different cultures have stated that internet addiction has only been seen as a concern in most of the cultures, rather than a benefit. As more and more time they spend on the internet, makes them have less time on practicing on their own. And as a result, they had lower grades as compared to the ones who did not use the internet (Li et al., 2015; Usman et al., 2014). This is the case when the other people in the conversation expect different way of reaction (Kuss et al., 2013; Hariri et al., 2014). The relationship among internet addiction and interpersonal problem is rapidly increasing day by day. These problems are mainly identified when the family members of the adolescents tend to complain about the adolescents who make excessive internet usage. Differences Gender Differences The studies conducted on the usage of the internet among the adolescents have suggested that there are gender differences that have been seen after the addiction to internet. The studies done by the Turkish university have put forth that the male counterparts are the ones who spend more time on the internet than the female ones. Though some of the studies also suggest that the female members are high in number. It was also seen that the addiction among the women on the internet was more on the shopping sites and the other areas (Aydm et al., 2011; Li et al., 2015; Usman et al., 2014; Sar et al., 2012). Whereas in case of males, the access to internet was made mainly too social media and gaming areas. Physical Differences The internet addicted adolescents are very less likely to engage in the health promoting behaviours and rather are mostly against it. As due to the excessive internet usage they are not able to keep themselves fit. In order to overcome this deficiency, most of the adolescents tend to take health supplements. These actually tend to decrease their health and thereby leaving the internet addict prone to the diseases. Thereby, there are many physical differences also that come across with internet addiction among adolescents (Israelashvili et al., 2012; Kuss et al., 2013; Esen et al., 2013). Work Differences Many of the employers have seen that the excessive usage of internet has potentially reduced the level of work, rather than enhancement of productivity. Employers who make lesser usage of internet tend to improve more on scale of performance. And the ones who are addicted to internet, most likely develop a tendency to work less and thereby become lethargic also. Moreover, excessive usage of internet also causes delay of work to be accomplished in a sooner time period (Hamid et al., 2015; Orsal et al., 2013). Thereby the need is that internet usage must be reduced while the adolescents are on work, so that distractions can be less. Thereby, these are the major differences that were encountered among different adolescents who are addicted to the internet. Discussion In order to identify that an adolescent is addicted to the internet or not, there are three basic classic mass media innovations (Aydm et al., 2012). These include surveillance, escape, companionship, identity and environment. It has been proved by many of the studies that the adolescents make the most usage of internet to reinforce relationships that at times also takes them into the negative room. It was stated that among the adolescents, college students are exposed to a higher risk of internet addiction (Usman et al., 2014). This is mainly due to the higher vulnerability of them using the internet for one or the other purpose in the college also. There are approximately 922.3 million, who represent 44% of the world internet user population. It has been one of the majorly growing concerns, as it is compliable to the health issues also. If talked about China, it is yet another country that is facing the charges of internet addiction among the adolescents. In order to combat the internet addiction, the governments of Japan, China and South Korea have set up the boot camps. These are helpful in providing the therapy to make the adolescents free of any kind of internet addiction (Israelashvili et al., 2012). Though there are many negatives that are seen among the adolescents with the use of internet, there are many of the advantages also. Unfortunately, Internet is misused by some of the groups of individuals if the adolescents get addicted to the internet for the learning and other useful purposes, then no more will it be known as addiction (Li et al., 2015). Rather when one can impart great knowledge from the use of internet if used for useful purposes. It has been identified in the studies from literature that if internet usage is made up to the mark by adolescents then it can reap better returns to them rather than making them an internet addict (Sar et al., 2012). To conclude, it can well be stated that it is in the hands of adolescents only whether to use the internet for their own convenience or other means. If it is used appropriately, then it will serve as a boon or otherwise a curse. Future Research and Studies The internet usage among adolescents is studied further by considering the various different racist. If university and school used only the sites which are related to the students and blocking all the other sites then it will be advantage for the students that they cannot rely on internet for longer period of time. Further research can be done on the usage of the internet by studying the different universities and combining the studies on the basis of age and sex. References Aydm, B., San, S. V. (2011). Internet addiction among adolescents. The role of self-esteem. Procedia- Social and Behavioural Science, 15, 3500-3505. Doi.org/10.1016/j.sbspro.2011.04.325. Esen, B. K., Aktas, E., Tuncer, I. (2013). An Analysis of University Students’ Internet Use in Relation to Loneliness and Social Self-efficacy.Procedia Social and Behavioural Sciences,84, 1504–1508. doi.org/10.1016/j.sbspro.2013.06.780 Hamid, S., Waycott, J., Kurnia, S., Chang, S. (2015). Understanding student’s perceptions of the benefits of online social networking use for teaching and learning.TheInternetandHigherEducation,26,1–9.doi.org/10.1016/j.iheduc.2015.02.004 Hariri, M. T. Al-, Hattami, A. A. Al-. (2015). Utilization of internet by health collegesstudents at the University of Dammam.Journal of Taibah University Medical Sciences,10(1), 66–73. doi.org/10.1016/j.jtumed.2015.01.006 Israelashvili, M., Kim, T., Bukobza, G. (2012). Adolescent’s over-use of the cyber world – Internet addiction or identity exploration?Journal of Adolescence,35(2), 417–424. doi.org/10.1016/j.adolescence.2011.07.015 Kuss, D. J., Griffiths, M. D., Binder, J. F. (2013). Internet addiction in students: Prevalence and risk factors.Computers in Human Behaviour, 29(3), 959–966. doi.org/10.1016/j.chb.2012.12.024 Li, W., O’Brien, J. E., Snyder, S. M., Howard, M. O. (2015). Characteristics of Internet Addiction/Pathological Internet Use in U.S. University Students: A Qualitative-MethodInvestigation.PLOSONE,10(2).doi.org/10.1371/journal.pone.0117372 Ã…Å ¾ar, A. H., Gà ¶ktà ¼rk, G. Y., Tura, G., Kazaz, N. (2012). Is the Internet Use an Effective Method to Cope With Elderly Loneliness and Decrease Loneliness Symptom?Procedia Social and Behavioural Sciences,55, 1053–1059. doi.org/10.1016/j.sbspro.2012.09.597 Orsal, O., Unsal, A., Ozalp, S. S. (2013). Evaluation of Internet Addiction and Depression among University Students.Procedia Social and Behavioural Sciences,82, 445–454. doi.org/10.1016/j.sbspro.2013.06.291 Usman, N. H., Alavi, M., Shafeq, S. M. (2014). Relationship between Internet Addiction and Academic Performance among Foreign Undergraduate Students.Procedia Social and Behavioural Sciences,114, 845–851. doi.org/10.1016/j.sbspro.2013.12.795

Shakespeares Othello - The Character of Iago :: GCSE English Literature Coursework

The Character of Iago in Othello  Ã‚      One of the most intriguing characters in the tragic play "Othello," by William Shakespeare, is Othello's "friend" Iago. At first glance, Iago seems to have no motive for the destruction he is causing. However, despite Iago's unquestionable malignancy, the motivation behind his actions lie more in Iago's quest for personal gain, as opposed to just being evil for evil's sake. In order to achieve his personal gain Iago manipulates Rodrigo, Cassio and, most importantly, Othello. Iago's main interest is the destruction of Othello. The reason being that Othello has chosen another man, Cassio, as his second-in-command, preferring him to Iago. This resentment, accompanied by Iago's fabricated accusations of adultery and his blatant racism, cause Iago to despise Othello, and shortly thereafter, begin to conspire against him. Instead of just killing Othello, Iago proceeds to attack him emotionally. Iago begins to manipulate the people around him in order to hurt Othello and make him think that his wife, Desdimona, and Cassio are having an affair. The first to fall victim to Iago's manipulation, is Rodrigo. Iago knows Rodrigo has feelings Desdemona, and would do anything to make her his own. Iago tells Rodrigo that the only way to win Desdemona's love, is to make money to procure gifts for her. "...put money in thy purse.." (Act 1, Scene 3, Line 339). However, Iago is just taking those gifts intended for Desdemona and keeping them for himself, and in doing so, making a substantial profit. "Thus do I ever make my fool my purse" (Act 1, Scene 3, Line 376). Rodrigo eventually starts to question Iago's honesty. When faced with this accusation, Iago simply offers that killing Cassio will aid his cause and the gullible Rodrigo falls for it. "I have no great devotion to the deed and yet he has given me satisfying reason," (Act 5, Scene 1, Line 8). In doing this, Iago keeps Rodrigo in the dark and continues to profit from him monetarily. Cassio, like Rodrigo, follows Iago blindly, thinking the whole time that Iago is trying to aid him , when in-fact, Iago, motivated by his lust for power, is attempting to depose Cassio of his position as lieutenant. Iago does this by getting Cassio drunk and causing him to get in a fight and disturb Othello, Othello then demotes Cassio of his rank as second-in-command thus securing the position for Iago.