French Toast

French Toast GENERAL PURPOSE: To inform on how to make French Toast. ————————————————- SPECIFIC PURPOSE STATEMENT: After listening to my speech, the audience will ————————————————- have learned that there are different kinds of French Toast. ————————————————- INTRODUCTION I. Attention-getter:Did you know there are different kinds of French Toast then just our regular cinnamon French Toast? According to incredibleegg. org there are five other ways to make French toast. II. Credentials: One of my breakfast foods is French toast.I am always finding new ways on how to â€Å"spice it up†. I like to cook, but I am mostly a baker when it comes to food. A nd when it comes to the holidays like this time of year my family is all about baking and cooking. But what family isn’t. III. Thesis statement:French toast is a great breakfast food but can be messy when making it. But it is all the more fun when you are making it as a family. IV. Preview of main points:Today I will be talking about an easy way how to make French toast and two other ways to make French toast that are fun and enjoyable during the holidays. BODY I. Main Point:Easy French Toast Recipe.According to culinaryarts. bout. com this is how to prep for making French toast in the oven. A. Supporting point- Ingredients: 1. 4 eggs 2. 1 cup half and half 3. 2 tsp sugar 4. 8 slices regular white bread 5. ? tsp pure vanilla extract 6. 2 Tbsp butter B. Supporting point- Preparation: 1. Pre-heat oven to 200 °F. 2. Beat eggs thoroughly. Whisk in sugar, half and half and vanilla. 3. Pour the custard mixture into a shallow glass dish. An inch deep should be fine. 4. Heat your g riddle to medium-low, and melt the butter on it. 5. Soak a couple of slices of bread (but only as many your griddle can accommodate at once) in the custard while you count to ten.Flip them over and repeat. 6. Carefully remove the soaked slices from the custard, letting the excess liquid drain into the dish, and transfer the bread to the griddle. Flip when the bottoms are golden brown. When the other sides are also golden brown, remove from the griddle. 7. Serve French toast right away, or transfer it to a dish in the oven to keep warm. This makes about a serving for four people. II. Main Point: Make Ahead Stuffed French Toast According to incredibleegg. org here is another way to French toast. A. Supporting point- What You Need 30 to 36 | | thin French bread or baguette slices, 1/2† slices (12 oz)| 4 | | oz. ream cheese, softened| 1| | cup strawberry preserves| 8| | EGGS| 1-1/2| | cups milk| 1| | can (8 oz) crushed pineapple, undrained| ?| | cup orange juice| 2| | tsp. freshly grated orange peel| 1| | tsp. vanilla| ?| | tsp. salt| B. Supporting point- Here’s How 1. HEAT oven to 350 °F. 2. SPREAD 1/2 of the bread slices with cream cheese and strawberry preserves and TOP with remaining bread slices to make little sandwiches. ARRANGE sandwiches in greased 13 x 9-inch glass baking dish. 3. WHISK eggs in medium bowl until foamy. STIR IN milk, pineapple, orange juice, orange peel, vanilla and salt.SLOWLY POUR egg mixture over bread; press bread into egg mixture. Cover and refrigerate at least 1 hour or overnight. 4. BAKE in center of 350 °F oven until puffed, golden and knife inserted near centers comes out clean, about 45 to 50 minutes. III. Main Point: Mini Orange-Maple French Toast Breakfast Casseroles According to incredibleegg. org here is another way to French toast. A. Supporting point- What You Need 4 | oz. mascarpone cheese OR cream cheese, room temperature| 4| EGGS| 2/3| cup milk| 1/3| cup orange juice| 1/4| cup maple-flavored pancake syru p| 1/2| tsp. freshly grated orange peel| 3| cups bread cubes (1 inch) (about 4 slices)|B. Supporting point- Here’s How 1. HEAT oven to 350 °F. WHISK cheese in medium bowl until smooth. ADD eggs, 1 at a time, whisking after each addition until smooth. STIR IN milk, orange juice, syrup and orange peel until smooth and blended. 2. DIVIDE bread among four greased 10-ounce ramekins or custard cups. SLOWLY POUR a generous 1/2 cup egg mixture over bread in each cup; press bread into egg mixture. PLACE cups in baking pan. 3. BAKE in center of 350 °F oven until custards are puffed and knife inserted near centers comes out clean, about 30 minutes. CONCLUSION Thesis Statement / Review: Now you know some other ways to make French toast.Closing statement: I how you enjoyed what you have learn on making French toast. I hope it has encouraged you to go home and try to make it†¦Works-Cited using APA format Incredibleegg, (ND) â€Å"Make Ahead Stuffed French Toast† http://www. incredibleegg. org/recipes-and-more/recipes/make-ahead-stuffed-french-toast Incredibleegg, (ND) â€Å"Orange-Maple French Toast Breakfast Casseroles† http://www. incredibleegg. org/recipes-and-more/recipes/mini-orangemaple-french-toast-breakfast-casseroles culinaryarts. about, (ND) Danilo Alfaro â€Å"Easy French Toast Recipe† http://culinaryarts. about. com/od/griddledspecialties/r/frenchtoast. htm

Seven Organizational Approaches Hca/220

Seven Organizational Approaches The seven organizational approaches consist of theses: 1. Body planes and body direction 2. Body cavities 3. Quadrants and regions 4. Anatomy and physiology 5. Microscopic to macroscopic 6. Body system 7. Medical specialties The body planes and body directions are used to study by dividing it with planes when in an anatomical position. Coronal plane or frontal plane is the vertical plane that divides the body front and back. The front of the body is the anterior or ventral. The back of the body is the posterior or the dorsal. Laying face down is the prone position.Lying on the back is dorsal supine. Sagittal plane is a vertical plane that dividends the body into right and left section. The body cavities consist of seven cavities. Cranial cavity is within the bony cranium. This contains the brain, cranial nerves, as well as other structures. Spinal cavity is the continuation of the cranial cavity, it travels sown the midline of the back. Spinal cavity i s within the bones of spinal column. This contains the spinal cord, spinal nerves. Thoracic cavity is within the chest surrounded by the breast bone (sternum) anteriorly, ribs, bones of the spinal column posteriorly.Thoracic cavity contains the lungs. Abdominal cavity is within the abdomen. Pelvic cavity is a continuation of the abdomen cavity. The pelvic cavity is surrounded by the pelvic (hip) bone. The abdominopelvic cavity contains organs of the gastrointestinal, reproductive, and urinary system. These internal organs in the abdominopelvic cavity are known as the viscera. You can study the human body by Quadrants and Regions. You have the four quadrants which include the left upper and left lower quadrants and the right upper and right lower quadrants.There are also nine regions which include the right and left hypochondriac regions, the epigastric region, the right and left lumbar regions, the umbilical region, the right and left inguinal or iliac regions, and hypogastric regio n. Anatomy and Physiology are way you can study the human body as well. Anatomy is the study of the structures of the human body. Physiology is the study of the functions of those structures. Microscopic to Macroscopic is a way the human body can be studied according to its smallest part and how they combine to make larger and more complex structures and systems.Body systems are another way the human body can be studied according to its various structures and how they function together as a whole. The following are a list of body systems: Gastrointestinal system, respiratory system, cardiovascular system, blood, lymphatic system, integumentary system, skeletal system, muscular system, nervous system, urinary system, male genital and reproductive system, female genital and reproductive system, endocrine system, eyes, ears, nose, and throat system. The human body can be studied according to the medical specialties that make up the practice of medicine.

A Report On The Maybank ATM Machines Information Technology Essay

A Report On The Maybank ATM Machines Information Technology Essay Today, it is the largest financial services group in Malaysia. Its extensive products and services include commercial banking, investment banking, Islamic banking, offshore banking, leasing and hire purchase, insurance, factoring, trustee services, asset management, stock broking, nominee services, venture capital and Internet banking. (http://www.maybank2u.com.my/) Maybank currently ranks among the top five banks in ASEAN, and is a Qualifying Full Bank (QFB) in Malaysia. For the convenience of Maybank customers, all Maybank’s 374 branch offices and more than 2,800 ATM machines are strategically located in both the business districts and suburban estates.( http://www.maybank2u.com.my/) Today, Maybank proudly stands above its peers as Malaysia’s flagship financial services group in a vibrant, strong and highly competitive banking and financial services landscape. Total assets of the Group stand at RM310.7 billion.( http://www.maybank2u.com.my/) 2.0 Internal Chiefly, the environmental factors are categorized into two different groups, they are internal and external. Internal factors are taken place within the boundaries of organisation. Specifically to the case of Maybank, there are few significant internal factors that they are subject to will be examined such as products and services, vision and mission, SWOT analysis, and Leadership. 2.1 SWOT analysis Strength – well known bank 374 branch offices in Malaysia. – more than 2,800 ATM machines – Correspondent banking relationship with 700 foreign banks throughout the world. – Strong performance where it was listed second largest in Malaysia Stock Exchange and Bursa Malaysia Weaknesses -Inefficient Service and poor customer Service. – Have to pay huge amount of money to stakeholder Opportunities -experts in the industry and shares their experience with the employee – Maybank have many other investments from other companies Threat – Economic slowdown li ke right now where stalling economies are bad for the banking sector Table 1.0 SWOT analysis 2.1.1STRENGTHS It is a well known bank where it have over 374 branch office and more than 2,800 ATM machines. Correspondent banking relationship with 700 foreign banks throughout the world. It also have diversity in product where they provide opening account, giving loan, credit cards, investment & insurance, and Islamic banking.(http://www.maybank2u.com.my/) Strong performance where it was listed second largest in Malaysia Stock Exchange and Bursa Malaysia and Maybank workforce come from a multifaceted background of skills, disciplines, experience and industry knowledge to create talented teams of idea generators. 2.1.2WEAKNESSES Inefficient Service and poor customer service, for example Maybank does not have bank systems be automated with built-in security features to verify their customer’s accounts and details without having to rely on a piece of physical paper with a signature. T his would make customer harder to replace card or change account if go to different branch. This kind of service is totally unacceptable in today’s competitive world where time equals money. Have to pay huge amount of money to stake where dividend payout ratio (of 60%) to the stakeholders. They set policy to pay dividend of 60% percent of their profit as the long term policy. (http://www.maybank2u.com.my/) 2.1.3OPPORTUNITIE Growth of existing market where Maybank is experts in the industry and shares their experience with the employee so by then they can expand further in the industry.

Eating Disorders in today's society Essay Example | Topics and Well Written Essays - 500 words

Eating Disorders in today's society - Essay Example It is because of this one standard that eating disorders have become almost fashion statements themselves, as girls result to them to maintain a thin physique. The biggest focus for both men and women when it comes to being attractive is their weight, though this is quickly followed by the physical, flawless appearance of the face. When it comes to females, a thin, slightly toned body is considered attractive and beautiful. In regard to men, they can either be thin, well-built, or athletic in appearance. Despite how pretty a person may be when it comes to their face, overweight and heavyset people are seldom considered attractive in accordance to society’s standards of today. Standards of attractiveness do not vary so much by gender or age. Men expect women to be thin and busty, while women expect men to either be thin or athletic. Each gender expects the other to at least be able to maintain a decent weight; again, the standard of thin being beautiful is still in play regardless of gender or age. Sexual orientation, however, is slightly different. The majority of homosexual individuals do not put as much stock in beauty or attractiveness as heterosexual people do. Indeed, many homosexual females who look butch or manly are considered to be attractive, while homosexual males who look dainty and delicate are regarded as being attractive. Even when, in homosexual relationships, a female looks like the typical idea of a female, or a male looks like a typical male, they are still seen as attractive by their fellows. What our culture tells men about how to attract women is they need to appear as men, regardless of what their real age is. They need to be thin or muscular; many of them tend to look like a cliched Californian surfer. However, men also need to have an appealing and independent personality, which goes to show that not all beauty is physical. On the other end of the spectrum, however, are the women who believe that they need to attract men by

Fundamental Musculoskeletal MRI Essay Example | Topics and Well Written Essays - 1500 words

Fundamental Musculoskeletal MRI - Essay Example However, similar to the posterior elbow, only one capsular attachment covers these two fossae. The proximal end of the ulna has two processes, the olecranon and coronoid, with the former being the site of attachment of the triceps tendon. Aside from the head, the radius also has a tuberosity, located beneath the medial aspect of the neck (Bhutani, 2011). The structure of the elbow is maintained by a weak fibrous tissue that envelopes the whole joint. The synovial membrane lines the inner surface of the capsule, and in between the synovial membrane and capsule are several fat pads. The collateral ligament complexes on the elbow are found to overlie the capsule. The radial or lateral collateral ligamentous complex consisting of the the radial ligament, annular ligament, lateral ulnar collateral ligament, and accessory ligament attaches superiorly to the lateral epicondyle and inferiorly to the radial notch of the ulna and to the annular ligament. On the other hand, the ulnar or medial collateral ligament spans from the medial epicondyle to the coronoid and olecranon processes. At the elbow is another joint, called the radioulnar joint, which is between the radial head and the radial notch of the ulna (Bhutani, 2011). Figure 1. Diagram of the Elbow. From The Ohio State University Wexner Medical Center. Tennis Elbow [online] Available at: In conducting elbow MRI, patient can be positioned prone or supine, with the arm overhead. Taking the latter is more comfortable for the patient (Vahlensieck, Genant, Reiser, 2000). Imaging is from 10 cm above the elbow joint to the bicipital tuberosity (Bhutani, 2011). The elbow MRI imaging options are axial, sagittal, coronal, oblique and reformatted thin-section gradient-echo images. The axial image is necessary to assess

The Lack of Professionalism within the NYPD's Applicant Processing Thesis

The Lack of Professionalism within the NYPD's Applicant Processing Division - Thesis Example The NYPD was established in the year 1845. However, it traces its roots as far back as 1625, when New York City was known as New Amsterdam (Wilson & Grammich, 2009). The NYPD is a combination of different forces which include Transit Police and New York City Housing Authority Police Departments the latter of the two being integrated into NYPD in 1995. The NYPD offers a number of services such as air support, criminal intelligence, public housing, narcotics among others. The mission of the department is to "enforce the laws, preserve the peace, reduce fear, and provide a safe environment." The department is made up of both sworn officers and support staff. The NYPD has been faced by many problems since its inception. There are many challenges that the department needs to overcome so as to live true to its mission. The department has a division known as the Recruit Processing Division. The recruit processing division is charged with the important task of determining who gets to join the NYPD. The task of recruiting for the NYPD does not reach the required standard and, there is need for an overhaul. This paper looks at the problems which affect the recruit processing department (RPD). The paper analyses the source of the problems and, their impact on policing. Finally the paper makes recommendations which, if implemented, would help in professionalizing the NYPD. I am grateful to Professor Jeffrey Katz and Suzanne Murphy, my Thesis advisors. I am indebted to them for the useful insights they gave while I was writing this work. Their input was useful in helping me to come up with the topic and also giving me guidelines on how to go about researching in such a difficult field. I am also grateful to my family who gave me useful insights on how I would improve my research and to cohort 117 for keeping me motivated. I appreciate those who read through my drafts and gave me tips on how I would improve my work. I am also very grateful to Manhattan College School of Continuing and Professional Studies for offering the resources which made the research for my thesis easier. Chapter One 1.0 Introduction The New York Applicant Processing Department (NYPD) is within the New York Police Department. The primary role of the division is getting candidates suitable for employment in the NYPD. This is a critical department since it sets the tone for policing

Investment Portfolio for Investors and Executives Analysis Essay

Investment Portfolio for Investors and Executives Analysis - Essay Example From the data, volatility is a measure of variation in the average trajectory leading to a risk. BOQ stocks have the highest variation at 27.08%. This implies that there is an increase in the interests hence the frequency of financial data is high leading to high volatility. HVN stocks have high volatility, as well. There is a decrease in volatility where BHP and ANZ stocks are low indicating a returns pattern which is in a stochastic process. As a result of nonparametric analysis, the pattern in the volatility changes because of financial returns making the volatility of WOW and ASX300 low. The rate of returns of TLS stock is high because the risk is considerable; ANZ and BHP follow as there expectation of growth is low due to high risk. BOQ and HVN stocks have a low growth rate expectation because they have a high risk unlike the rest of the stocks.All the stocks have a negative skewness where TLS has the most negative skewness. This is because of the risk while HVN has a negative skewness because the risk is low. TLS stocks have a high measure of kurtosis, due to high risk expectation while BOQ has a low measure of kurtosis because of the risk and growth rate being low.HVN Company shows a negative Mu while the volatility is positive, this applies for BOQ, BHP and WOW. There is a positive Mu for ANZ and TLS as well as the volatility. The results provide grounds for future decision making as well as the future behavior of the stock. The observations are constant at 531 from 2010 to 2012. Symbol Instant. Alpha Betas ASX300 HVN.AX -0.23 0.84 BOQ.AX -0.12 1.08 BHP.AX 0.04 1.23 ANZ.AX 0.07 1.14 TLS.AX 0.07 0.43 WOW.AX -0.05 0.46 ASX300 1.00 Analysis of alpha and beta Alpha is the measure of the residual risk, where in the data BHP, ANZ and TLS stocks have a high residual risk while HVN, BOQ and WOW stocks have a low residual risk. Beta is how sensitive the stock returns are to the outcome on the index of the market. The sensitivity of HVN stock is between zero and one implying that there is an investment having low volatility. BOQ, HBP and ANZ stocks are above one implying that the volatility of the stock is more than index. ASX300 stocks have a beta equal to one implying that there is a matching index (Prime, 2007). On the basis of detailed examination concerning each stock situation in ASX300, the security from each different section has makes contributions that vary to the investment income. From the smart folio, the six assets shown in the portfolio attain almost 4% of excess

Short essay for college admission Example | Topics and Well Written Essays - 500 words

Short for college admission - Essay Example The latest sanctions against Iran were imposed two years ago. The US and the EU are not very much interested in imposing any further bans against Iran; because of the fact that in the light of the previous sanctions, the next sanctions would entail restrictions on buying oil from Iran (Sarukhanyan). The process of institutional secularization is taking place in Iran. These moves came to the fore, in the various reforms to institutions, which took place after the death of Khomeini, in 1989. These reforms have served to strengthen the state, in relation to the religious establishment. This has also been noticed in the Iranian economic and foreign policy. These measures have not been effected at the domestic level, and a rigid Islamic system is strictly enforced, within the country. The political mechanism in Iran, does not accommodate those who oppose the current system; and entities that oppose the system are precluded from participating in the political process (Haugom). This evidences the fact that Iran is a theocratic state. Nuclear empowerment permits Iran to protect itself from external threats. In the absence of nuclear weapons technology, Iran cannot control the malicious efforts of a neighboring country or nuclear power from supporting rebellion. It is perceived by the Iranians that nuclear deterrence will ensure territorial integrity, and establish peace and confidence among its citizens (Habibi).This contention is false and indicates mala fide intent. It has been vehemently claimed by the Iranian officials that their pursuit of nuclear technology, is only for peaceful purposes, like power generation. However, experts on nuclear proliferation are of the opinion that Iran’s fundamental Muslim rulers, could be clandestinely, manufacturing nuclear weapons (Pan). This topic is of great interest to me; because Iran’s actions, in respect of the proliferation of nuclear technology, pose a grave threat

The Cuban Missile Crisis Research Paper Example | Topics and Well Written Essays - 2250 words

The Cuban Missile Crisis - Research Paper Example 253) By January, the decision seemed to have been made to remove Castro (Freedman 2002). In the spring and summer of 1960, Richard Bissell, the Deputy Director (of Plans) of the CIA, planned various assassination schemes for Castro, and started training a group of anti ­ Castro fighters. In the beginning, the plan was to send in small groups of guerrillas that were being trained in Guatemala, which could infiltrate the island nation and start uprisings and eventually a counter-revolution. Bissell and the CIA had used similar covert operations (though on a smaller scale) to overthrow governments successfully in Guatemala and Iran, and not so successfully in Indonesia (Freedman 2002; Blum, 1986). However, by the Fall the plan had evolved from inserting small bands of guerillas to a conventional amphibious invasion, and by November the group swelled to a l500-man paramilitary force of anti ­Castro Cubans that even had their own "air force" of B-26 bombers (Andrew 1995; Blum, 1986). Given the sheer size of this force, it did not remain covert for long. By 10 January 1961, The New York Times ran a full story on the training camp with a detailed map (Andrew 1995; Blum, 1986). Moreover, in his last State of the Union address, Eisenhower warned Castro that, "Although, unhappily, Communist penetration of Cuba is real and poses a serious threat, Communist dominated regimes have been deposed in Guatemala and Iran." (Andrew 1995: p. 255). This overt and covert pressure against Cuba continued under the Kennedy administration. The earlier plans to assassinate Castro, including subcontracting with the Mafia, continued in the spring of 1961 (Andrew, 1995; Blum, 1986). In April, Kennedy authorized Operation ZAPATA, which became the Bay of Pigs fiasco. After the failed invasion, the debate within the administration was between the overthrow or the containment of Castro (Freedman, 2002). The difficulty was that though the administration agreed that Castro should go, Kennedy w as not interested in a direct American invasion. Instead President Kennedy, with the enthusiastic urging of his brother Robert Kennedy, decided upon a mixed policy of economic warfare and covert operations. The combination of these, it was thought, would produce some sort of anti-Castro uprising (Freedman, 2002). On the covert action side of the policy, in June 1961, Kennedy set up the Special Group (5412) - consisting of John McCone (the new Director of Central Intelligence, or DCI), the chairman of the Joint Chiefs of Staff (the JCS), and the undersecretaries of the State and Defense Departments, to plan more covert action against Castro. Robert Kennedy, the Attorney General, became a supporter and advocate of covert action to eliminate Castro during his time overseeing the reorganization ofthe CIA after the Bay of Pigs. As Robert Kennedy wrote, "My idea is to stir things up on island with espionage, sabotage, general disorder, run [and] operated by Cubans themselves with every gr oup but Batistas [and] Cornmunists" (Freedman, 2002: p. 158). American covert action against Castro's regime continued and intensified in the spring of 1962 under the code name Operation MONGOOSE (The Cuban Missile Crisis, 1962).

In-service teacher training Essay Example | Topics and Well Written Essays - 1250 words

In-service teacher training - Essay Example Such an analysis, based on four key texts, will re-assess the concept of information literacy in Angola, a developing African country. 1. Introduction Discussions over information literacy in the 21st century are very different from those in the 1980s. The report released on January 10, 1989 by the Presidential Committee on Information Literacy raised some important issues, namely â€Å"the Importance of Information Literacy to Individuals, Business, and Citizenship† and â€Å"Opportunities to Develop Information Literacy† [3]. In the same report, some characteristics of a new type of school were described: an â€Å"Information Age School† [3]. The recommendations from this document mirrored the optimism of such a committee, regarding the fundamental and revolutionary role of information literacy and the challenges this new reality presented to scholars, practitioners, and leaders. The question raised is how scholars, practitioners and leaders perceive the issue of information literacy in developed countries; whether in a national or a global framework. 2. Author’s Perspective Diane Zabel highlights the constraints of an attempt to integrate information literacy as a â€Å"mandated credit instruction† [4], based on the difficult current financial situation of many American students. In the article â€Å"Reaction to "Information Literacy and Higher Education" [4], this author is skeptical about the decision of integrating information literacy into the curriculum, especially involving librarians: It is naive to believe that it is easy to add a required course to the curriculum (†¦). The approval of new courses, majors, minors, and changes in the number of credits required for graduation is a rigorous process. Curricular changes must be justified, requiring the completion of a detailed proposal explaining how a change meets educational objectives and strengthens existing programs [4]. On the other hand, Lauer and Yodanis, i n the article â€Å"The International Social Survey Programme (ISSP) : A Tool for Teaching with an International Perspective† [2], explain the advantages scholars have in adopting a less Westernized perspective and developing a global view of the teaching and learning process. Although the three documents share the recognition that information literacy has brought changes to the process of teaching and learning, these authors do not have a consensual stance on the range of application of this new tool and how this reality can be optimized. Zabel raises several constraints in the inclusion of information literacy in the curriculum, whereas Lauer and Yodanis suggest the â€Å"enhancing of global literacy through teaching† [2]. In the 2009 message to students, the dean of the School of Advanced Studies at the University of Phoenix explained the meaning of the scholar - practitioner - leader model. Jeremy Moreland stated: Viewed operationally, the model represents a paradi gm for incorporating lifelong learning (scholarship), social and workplace contribution (practice), and the ability to exert positive influence (leadership) in our learners' academic, professional and personal lives. This means that important theory and research may support professionals in the effective implementation of their work. Consequently, more pragmatic and efficient ways of organizing, monitoring and evaluating public and private

Government Intervention Essay Example for Free

Government Intervention Essay The American government is practically in our everyday lives, including our private lives. The government is basically everything we do. It is the way we work, the reason why we look for a career, the way we eat or drink to conclude, the way we live. Sometimes it is a problem for most citizens but some other times, it is the real reason why they live better and maintain everything they have. The government is the people; it is education, entertainment, peace but can be completely different at certain periods of time. As a prevention from too much government intervention, the people of America have a representative dating since 1773,called the Tea Party Movement. This movement wants the government to stick to the real meaning and intent of the United States Constitution, meaning that the government should not use such law as the Elastic clause. The Tea Party Movement would also like to see the government reducing its speding, lower taxes and reducing the national debt and federal budget deficit. This means in one phrase, relief to the people. And yet, doing so would require more government intervention in our lives. The Tea Party is like the real representative of the people, because it would like to see the government accomplishing everything the people request, which is mostly impossible because to maintain the law, the government has to follow the Constitution. Yet again, some of the government’s interventions are necessary for us, like the famous healthcare and health insurances, the social securities, the military and even the food we eat. The Party thinks we should be left alone to use, organize and regulate our businesses, schools and other utilities. Therefore taking care of our own taxes and national debt. The Party thinks that the government goes too far with the taxation, national spending, and maintenance of public facilities. But surprisingly, it doesn’t disagree with the government totally. It is against the Abortion law in most Sates along with the government. It believes that no fetus should be removed prior to labor term and even if there is a situation of rape-pregnancy, it still believes that the victim hould carry the fetus until the end of the term. But for mostly everything else, the Tea Party Movement and the government still disagree with each other. The Tea Party Movement members believe that the government intervenes too much in the people’s business but yet, not intervening would probably hurt them and they would get mad at the government. 1) â€Å"In reading your article about the Tea Party movement, it is difficult to determine where the party stands on issues. Its members seem to want a strong military, but don’t want to finance it; they don’t like social programs like Medicare, but readily accept their Medicare benefits; they don’t like the federal bailout of our financial markets, but would be angry if the government did nothing and their investments and retirements went down the drain; they want strong border controls, but again don’t want to pay for it. Their thinking is chaotic and dangerous because if we do what they want they are going to be unhappy with the consequences. They are a mass of contradictions. Which explains in one simple sentence that, sometimes the Party exaggerates about what they want or not. The government’s intervention, seen from my point of view is highly necessary for us living under its control. And when I say â€Å"necessary†, I mean in some fields. Let’s state for example, sanitation. The citizens themselves can not really maintain a clean city, therefore we would need the government’s assistance but sometimes, the city governments probably think that they have bigger fish to fry instead of cleaning the streets. Lately, we have been seeing the streets so covered with snow, that they become ice right there. Why? Just because our representative decided that there were too many jobs out there so he cut all of these jobs where people would have to clean the streets from the imprisoning snow. This is a fact of minor intervention in a field where it is necessary. The government should be more active in that field because when it does not give the citizens that kind of help which is necessary to them, it mostly turns against them. As a result of the snow accumulation, you will have accidents, lateness, and people will get a bad perspective of the government. A quick and easy solution would only consist of creating fast and easy jobs where you would have people responsible of cleaning the streets from the snow and would also be very useful to their community and state. This field requires government’s intervention but sometimes, the citizens might pass of its need and you can always have the garbage ollectors to do that but it still is not their responsibility. The next field requires more government intervention than that last one except that it is mostly better taken care of. Nowadays, education is very important. And it has very expanded from how it was two decades ago. This is what Milton Friedman has to say about the government’s intervention in this field and its successful results. 2) â€Å"Education is today largely paid for and almost entirely administered by governmental bodies or non-profit institutions. This situation has developed gradually and is now taken so much for granted that little explicit attention is any longer directed to the reasons for the special treatment of education even in countries that are predominantly free enterprise in organization and philosophy. The result has been an indiscriminate extension of governmental responsibility. † These intelligent details about the new education system explains how education is getting easier to access and how the government plays a big role in its development. Education is so important and necessary that it is mostly paid for by the government itself. Which explains that the government’s intervention in this field is both very necessary and satisfied. From kindergarten to senior year in high school, the government pays millions for one’s education and after that, depending on your parents’ financial status, they will help you pay for college or even pay it for you. This is an example of when the government’s intervention is necessary and satisfying. The government’s intervention is enough in this field because it helps people to get an education which is going to be useful to both the country and the individual. By doing so, the American government gets a better perspective from foreigners and from its own citizens. This kind of resource will always be useful to the country. I believe the government should intervene more in the sanitation field, given the fact that the citizens can not accomplish some actions by themselves. I believe the government should have more workers in the sanitation field because it is necessary to have people cleaning the streets. By doing so, it would be a great advantage for both the state government and its citizens. Reducing by doing so, the multiple incidents and disagreements that would have happen if there were nobody to clean the streets and make it easier for people to circulate in the city. That would give more people an opportunity to pay their bills, put bread on their table, and stay out of trouble also. I think that the government’s intervention in the education field is great, not too much not too less. I am grateful to the fact that the government has to pay for my education given the fact that I would not be capable to pay for it myself. The government pays for education, feed the students and even give them a warm place to be in all day. I personally do not see what else the government could do for its students while giving them this great opportunity of learning something that can be useful for them later in life and giving them a way to put money in their pocket. The government intervention is great in this field and I think it should maintain the status quo until they find a better way to improve the way they educate and instruct the American population, which is by the way very weak compared to some poor countries.

Overview Of The Company Almarai Business Essay

Overview Of The Company Almarai Business Essay The founder of Almarai is HH Prince Sultan Bin Mohammed Bin Saudi Al Kabeer who recognized the potential to transform the traditional dairy farming in Saudi Arabia in order to meet the needs of a growing domestic market. Numerous agricultural projects were developed under his guidance to achieve the objective of the company. Almarai stepped into the market with the processing of fresh milk and laban into the modern dairy farms. The Company has invested heavily in technologically advanced production facilities and recruiting the right person for the right job. Almarai is considered to be the second and the larger Central Processing Plant with a new cheese plant along with it. On a daily basis, Almarai is capable of serving high quality and hygienic products to more than 43,500 customers within the GCC countries. In 2005, Almarai moved from being a privately owned Company to a publicly listed company and it has over 70,000 shareholders. In 2007, with the acquisition of Western Bakeries, Almarai expanded its product line to include bakery products which improved distribution, and product innovation. The success of Almarai is because of its unique infrastructure which includes farms, dairy, juice and bakery processing plants. And also it is determined by the marketing and distribution expertise, all of which are working towards delivering a quality product to the consumer. Product / Services Details Juices: Almarai always uses the best fruit to make the juices that the customers love. It maintains good balance between good health and great taste. Home Snacks: Snacks products are the tastier and the simple one which would give relishing taste. Yoghurts and Desserts: Pure and calcium-rich favorites for the entire family. Desserts are made from 100% natural, fresh cows milk. Culinary Products: Almarai provides the tastiest cheeses, and richest creams which makes mothers work easy in the kitchen. Dairy Liquids: There is a complete range of delicious laban and milk based dairy products for the entire family. Kids Products: Kids products prove to be a fun and a healthy bunch for kids. Product Mix and Product Line Product Mix Product Line Juices Home Snacks Yoghurts and Desserts Culinary Products Dairy Liquids Kids Products Mixed Fruit, Strawberry, Alphonso Mango, Orange with Pulp, Orange, Orange and Carrot, Apple, Mango, Mango Mixed Fruit, Fruit Cocktail, Mixed Berry, lemon with Mint, Guava with Pulp. Cream Jar Mix, Cheddar Jar Cheese, Sliced Cheese, Square Cheese Portions, Block Cheddar, Halloumi Cheese. Yoghurt, Fresh Cream, Labneh, Layered fruit Yoghurt, Stirred Fruit Yoghurt, Sterilized Cream, Desserts. Tinned Cheese, Butter, Ghee, Mozzarella Cheese, Feta Cheese, Whipping Cream, Tomato Paste. Fresh laban, Fresh Milk, Flavored Fresh Milk, UHT Milk, Evaporated Milk, Advanced Nutrition. Triangled Cheese, UHT Flavored Milk, Zady Drinking Yoghurt, Zady Flavored Yoghurt, Zady Jelly Custard, Zady Fruit Dairy Snack. Product Strategies Product Strategy is the most important function of a company. Almarai was successful because of its unique blend of state-of-the-art infrastructure which includes farms, production operations and go-to-market system. The company distributes its products annually which covers more than 110 million kilometers in delivering dairy, juice, bakery and poultry products reaching up to 41, 797 customers across six GCC states. Ø Product Differentiation: In 1997, Almarai introduced fresh juice to complement the range of dairy products. Then the company for further expansion into bakery in 2007 with the acquisition of Western Bakeries. In the year 2009, poultry was added through the acquisition with Hail Agricultural Development Company (HADCO). During the same year, Almarai made acquisition with Mead Johnson Nutrition to form a 50-50 joint venture known as the International Pediatric Nutrition Company (IPNC). Ø Product Positioning: The way a firms product, brand or organization is placed on the market so it is easily acceptable and recognizable by the customers. * Almarai launches UHT Flavored Milk with different flavours which are targeted at kids. * Almarai enters into the market of baby food which provided the company the opportunities of expansion into new categories. Price Determination Almarai decides its price on the basis of competition. For example, for a pack of 300ml of Orange with Pulp is priced at Dhs 2.50 instead of Dhs 2.00. This pricing strategy makes consumers perceive the products to be affordable. All other branded products are priced between the ranges from Dhs 2 to Dhs 4. Pricing Strategy Pricing refers to the methods adopted by the companies to price their products or services. The cost to produce and design a product, its cost to distribute and promote it must be included in pricing. Pricing a product too high or too low could mean a loss of sales for the organization. Ø Cost Based Pricing:Almarai prices its products by following this strategy. It takes into account the cost of production and distribution, and then they decide final pricing for the products. Almarai milk as compared with Nadec Milk is less in price and also gives the same quantity as of Nadec. It is priced at Dhs 9 whereas Nadec Milk at Dhs 10. Ø Product Line Pricing: Pricing different products within the same product range but at different prices. For example, for a pack of 1.75L of Strawberry Juice costs around Dhs 8 whereas for a pack of 1.75L of Orange Juice is priced at Dhs 7. Distribution Channels used Almarai has long-haul fleet which transports raw milk from dairy farms to the Central Processing Plants and then it transports the finished goods from the production site to different designated sales locations. Almarai reaches to more than 42,000 shops within the GCC countries on daily basis. It ensures that the products are properly packed with appropriate temperatures for different products. The transports are specially designed so that the products are not spoiled and last for longer time. Almarai transports the finished to small grocery stores and supermarkets. Almarai enjoys increasing incomes and demands that come from supermarkets where one shop for ones weekly requirement in a single visit. Packaging Packaging means covering or protecting the product with one or more suitable materials for ease in handling, transportation and marketing. Packaging not only differentiates one brand from another but also gives a preview of the product. Almarai ensures that all its products are properly packed and refrigerated in proper temperatures so that the products maintain its fresh nature and quality. Liquid products are transported in those transports which has refrigerator facility so that it does not get spoiled by over time. Almarai mainly emphasis on quality. Packaging is done in a very clear and uncluttered way so that it is easily recognizable. Promotion Almarai promotes its products through adopting various medium so that the product reaches the customers effectively. Newspaper Campaign Front and inner page color advertisements in various popular newspapers like Khaleej Times, 7 Days, Gulf news†¦etc Radio Campaign Emphasizing on the taste promotional and discount factors which attracts flow of customers to buy the product. Discounts The products are given to customers on discount promotional basis which in turn earns not only increase in profit margin but also goodwill among the customers. For example, Recently Almarai gave discounts of Dhs 2 offer reduction on all its pack of 1.75L Juices which was a new attraction even among the competitors. TV Commercials TV ads are considered as the most common medium for promoting the product. Almarai does regular TV commercials on different channels. It makes the advertisement so attractive especially when it comes for Kids products. Billboards and Holdings Almarai uses even this medium to promote its products and also to make people aware of its discounts and offerings. Almarai has such sites in different locations where people presence is more. Questionnaire Dear Sir / Madam, I am a student of University of Bedfordshire conducting a Survey based on Almarai Company for my Marketing Course. I request you to fill this questionnaire. This data will be used only for educational purpose. Name: Gender: Occupation: Age: a) 15 25 b) 25 35 c) 35 45 d) Above 50 1. Do you drink Almarai Juices? a) Yes b) No 2. Which Flavor you like the most? a) Orange b) Mango c) Strawberry d) Lemon e) Guava f) Cocktail g) Mixed Berry h) Apple 3. Which Brand of Juices you like the most? a) Almarai b) Al Rawabi c) Rani d) Caesar e) Masafi f) Lacnor 4. What is the reason behind choosing your brand? a) Tasty b) Price c)Availability d) Like e) Advertisement f) Quality 5. How much Quantity you purchase the most? a) 200ml b) 300ml c) 1.75L d) 1L 6. Have you tried any other Almarai products other than juices? a) Culinary Products (Tinned Cheese, Butter, Ghee, Feta Cheese, Whipping Cream) b) Dairy Liquids (Fresh Laban, Fresh Milk, Flavored Fresh Milk, UHT Milk, Evaporated Milk, Advanced Nutrition) c) Home Snacks (Cream Jar Cheese, Cheddar Jar Cheese, Sliced Cheese, Square Cheese Portions, Block Cheddar, Halloumi Cheese) d) Yoghurts and Desserts (Yoghurt, Fresh Cream, Labneh, Layered Fruit Yoghurt, Stirred Fruit Yoghurt, Sterilized Cream, Desserts) e) Kids Products (Triangled Cheese, UHT Flavored Milk, Zady Drinking Yoghurt, Zady Flavored Yoghurt, Zady Jelly Custard, Zady Fruit Dairy Snack) 7. Attractive discounts are offered? a) Agree b) Disagree c) Neutral 8. Are you satisfied with the Quality? a) Agree b) Disagree c) Neutral 9. Would you recommend Almarai products to your friends? a) Agree b) Disagree c) Neutral 10. What is your overall opinion about Almarai? a) Very Good b) Good c) Bad d) Very Bad e) Neutral

Organizational Structure And Culture

Organizational Structure And Culture Apple is 56 and Intel is number 62 among fortune 500 company. I have selected these two companies to describe organizational structure and culture. 1. a) Organisational structure and culture Structure To meet goals, an organization finds a way to organize employees some kind of structure. Normally most of company use four types structure. Line structure, 2) Line and staff structure, 3) Matrix structure, 4) Team structure. Line structure Command from top to downward. Common of small company. Line Managers are collect analyzing all information. Line and staff structure This is for mid and large size company. Here employees hired to help line manager Matrix structure For a special project employee come from different department to help. Need to respond customer quickly. Team structure Brings people together with different skills to meat particular goals. Lower level manager need to approved decision. Team have power to take any decision. Apple The organizational structure of Apple is approximately non-existent and decided on introduction decision making in the hands of the people in the playing pitch. Apple is doing in credibly well and had attention of many people because; the company worked well and was very responsive to change. However, things took a downward turn and Apple found them in a financial nightmare. Apple suffered problems in regional areas, specifically in the accountability of spending and in fiscal decision-making. The same top-down ideology that helped Apple grow also opened the door for some serious financial losses. With employees at different levels making decisions, it became difficult for the corporate office to keep track of spending and purchasing. They have different adviser and manager for different product. As like every company they have retail operative, finance division, marketing etc. Intel Intel is number 62 of fortune 500 company. As like apple, Intel also uses flat organizational structure. Intel has seven directors, one CEO, and one chairman. And they have also different manager and adviser for different products. As like, PC silent group, this group is work in mobile and desktop sector. Data processing group, they work different forms of calculation. Visualization group, they work for advance solution. Marketing sector, they work to improve marketing and sales. Culture Apple The culture of apple was based on an idea that self-motivated individual will work hard if they do not have boss on their work. The structure of apple had allowed it. The reason is to take quick responsiveness. They believed it is much easier to get value of work. Apple initially grew fast because decisions were made at the lowest possible level. Head office made policy and oversaw all activates. But local employees take their decision day to day in all over the world. Intel Intel is the worlds largest microprocessor company. They found a place in fortunes list because of their work. Intel believes it is their obligation to provide their employees with challenging work that encourages them to create and innovate. Intels goal is to frame human resource polices that make easier for work. The company is believes in providing good opportunities of their employees. Employees are judge on their performance. For that employees can hold their position by preordaining well. 1. b) Relationship between structure and business performance Underlying culturerefers to organisational culture; bad patch refers to a period where business performance is low or employees are moving away from the organisational culture resulting in low business performance. Structure is the guideline of a business. It helps to work done easily. And culture increase employees mentality, so productivity will increase automatically. If organizations culture will strong, then business performance will end soon. 1. c) Factors to influence individual behaviour Those two companies have many factors to influence individual behaviour. Those companies do not push their employees. They take decision upon their individual performance. Apple use self-motivated theory. So that individual will work hard to hold their performance. Intel believed individual with challenging work encourages them to create and innovate. I think those factor influence individual behaviour. 2. a) Approaches to management and theories of organization 3.a) Leadership is a person who guides or inspires others. We have four basic leadership styles. Autocratic Bureaucratic Democratic Laissez-faire Autocratic is a classical approach. Here manager does not consult with any employee. Employees have to flow the order without any explanations. This leader ship style do not trust employee. Bureaucratic is leader flow book. Everything must be done according to the book, otherwise those leader refer to their upper level. This style effect when employee works with their routine, when they know standards of work, when they are work with danger. Democratic leadership style is known as participative style. It help employee to take any decision. Normally democratic leaders are allows employees to establish their goals, leaders want to provide opportunities. Laissez-faire is known as hands off style. Here manager provide little information but the leaders give much freedom. This leadership can be apply, when employees are high skilled. 3. b) Motivation is the driving force behind an action. It is very important because motivation decide our behaviour. Lots of motivation theory to motivate. But among them tow is very effective. Need hierarchy theory Herzbergs two-factor theory Need hierarchy theory in know as Maslows hierarchy of needs. This is a theory of psychology. This theory is one of the most discoursed motivation theories. Humans need cannot be fulfilling. This theory has five stapes to motivate people: 1.Self-actualization, 2. Esteem, 3. Love and belonging, 4. Safety needs, 5. Physiological needs. This motivation theory starts from physiological needs. Herzbergs two-factor theory motivates certain factors in the workplace. Two-factor theory distinguishes between: Motivator that is responsibility or can say that gives positive satisfaction. And the other is a Hygiene factor that is job security that does not give positive satisfaction. 3. C) Motivation theory is the key element of a leader. It changes management decision. Motivation theory describes to that how management take action with their employee. Because decisions change upon an employees demand. To motivate employee management have to fulfil their demand. So this theory has impact upon management actions. 4. a) Nature of group and group behaviour of organization In general views describe how a group to be planned and how its actions are be passed away. A group is a collection of two or more public who work with one another regularly to complete general goals. Groups help organizations achieve vital tasks. Effective groups get high levels of concert. Situations in which groups are better to individuals, when there is no clear expert in an exacting difficulty or task. 4. b) Effective team work Team work, it has been now a common practise in most organization. There are a certain people of an effective team that should be ensuring a good amount of output. It is right that an useful team at all times have clear team goals that give confidence team members to return priority of individual goals with that of team one. Common faith is also essential between team members and that can be facilitating from side to side open, honest and mutual managerial culture. 4. c) Technology always helps everywhere. Technology change team and maintain their knowledge. Some technology improve team function, like Email Mobile phone Computer ,etc Email takes less than a second to send news, by that group work can be done. Mobile phone is now most useful technology. I phone 4, recently apple launch it. It have video calling feature, so by that group work can be done. Conclusion In USA employee change their job 10 times in 20 years because of organization. If every organization should flow structure, culture, motivation theory then it can be reduce. And organization will get benefit from that.

Argument for Welfare in the United States Essay -- essays research pap

Can a single mother of three working full time for minimum wage afford to pay ' by herself ' for food, clothing, transportation, childcare, occupational training and medical care? Without government aid, the obvious answer is no. Temporary Aid to Needy Families (TANF), as described by Robert Kuttner, is a government aid program designed 'to help all of the working poor rise out of poverty.' It includes tuition reimbursements, wage supplements, and above all, childcare? (Kuttner). It creates a more equal opportunity for those at a disadvantage to improve themselves and their situation. TANF, 'which limits the time families can remain on welfare, appears to be a smashing success' (Cohn). First, if eligibility were to become stricter, seeking employment would become even more difficult for those in need of aid. Second, it would hinder the ability of an individual to become a productive member of society without proper training. And finally, if a family in need is not adequately aided be cause of strict requirements, they can ultimately suffer more than if they were never on welfare. With this in mind, I believe that welfare programs in the U.S., specifically TANF, have set the correct requirements for eligibility. According to the Department of Human Services (DHS), in order to acquire and maintain TANF aid, one must ?be pregnant or have a child under age nineteen who lives with them. Any child who is eighteen must be a full-time high school student. [The applicant] must be a U.S. citizen or meet certain immigration requirements. A client must work with DHS staff and develop a plan that outlines the steps they will take to become self-sufficient. [Applicants must] be screened for issues related to substance abuse, mental health,... ...mistakes or sick children. As a result, a great many people are diligently working but even worse off economically? (Kuttner). This statement illustrates the hoops that working people are jumping through to attain welfare. If these requirements became stricter, TANF and welfare in general, would become more difficult to maintain. This would not only discourage clients but also leave them more in need than before. If society expects these disadvantaged individuals to become self-sufficient, they must understand that they cannot do so without the help of TANF and other welfare programs. Society must also understand that the requirements for eligibility are as strict as possible without hindering the program?s original goals. If the requirements become stricter, welfare programs such as TANF, will become less attainable and will inevitably worsen the welfare state.

Watergate: Was The Nixon White House Involved? :: essays research papers

Watergate: Was The Nixon White House Involved? What was Watergate? "Watergate" is a term used to describe a complex web of political scandals occurring between 1972 and 1974. On January 20, 1969, Richard M. Nixon had become the thirty-seventh president of the United States. As Nixon entered the White House, he was â€Å"full of bitterness and anger about past defeats, and about years of perceived slights from others in the political establishment.† Nixon, a Republican, once stated that, â€Å"Washington is a city run primarily by Democrats and liberals, dominated by like-minded newspapers and other media.† Nixon's obligation to control his political destiny and to forestall the damaging of his agenda by incumbents urged him toward the development of what was, in effect, a â€Å"secret government† (Gettlin and Colodny 6). The word, â€Å"Watergate†, refers to the Watergate Hotel in Washington, D.C. In addition to the hotel, the Watergate complex houses many business offices. It was here that the offices of the Democratic National Committee were burglarizedon June 17, 1972. Five individuals were arrested at the Watergate complex after the burglary. Charges were also pressed on G. George Liddy and E. Howard Hunt ; the â€Å"Watergate Seven† were sentenced by Judge John Sirica. Although Nixon was worried about the break-in, he advised the White House press secretary, Ron Ziegler, to dismiss the incident as â€Å"a third-rate burglary† (Cannon 107). In the years ensuing the invasion at the Watergate building, questions and controversy have surfaced consequent to whether or not the White House, under the control of President Nixon, was either directly or discursively involved in the planning and/or performing of any illegal deeds. As the Watergate scandal unfolded, the Nixon administration was quick to mitigate the responsibility for the occurrences, however, in actuality, numerous facts and particulars ascertain White House involvement and justify the repercussions. The arrests of the "Watergate Seven" eventually uncovered a â€Å"White House-sponsored plan of espionage against political opponents and a trail of complicity that led to many of the highest officials in the land† (Jacobs, â€Å" Watergate†). These high political executives included former United States Attorney General John Mitchell, White House Counsel John Dean, White House Special Assistant on Domestic Affairs John Ehrlichman, White House Chief of Staff H.R. Haldeman, and President Nixon himself. Evidence corroborating White House involvement was ample and immense. On April 30, 1973, close to a year after the burglary and subsequent to a grand jury investigation of the break-in, President Nixon affirmed the resignation of H.R. Haldeman and John Ehrlichman and announced the dismissal of John Dean; United States Attorney General Richard Kleindienst resigned as well. The resignations and dismissal were all results

Ben Hogan :: essays research papers

Ben Hogan Ben Hogan had more dedication than any athlete today. Throughout his life Mr.Hogan overcame a very traumatic childhood, recovered from a nearly fatal head-on collision with a bus and built a golf equipment empire. Ben Hogan was born in a small town in Texas called Dublin. He was one of three children. When Ben was only six years old he witnessed his father commit suicide while playing in the same room. " At age nine my childhood was shot through the heart".(p.14) obviously Hogan was traumatize by the tragedy. Hogan's instinctive reaction was to become protective of his mother. After the suicide the family underwent serious financial problems. To do his part Ben began selling newspapers, until he heard that their was big money to be made at the local golf club for caddies. This was Hogan's ticket into golf, with golf being considered a "rich man's" game Hogan probably would never have started playing golf. Because of the poor wages the caddies recieved, most of the caddies made money by gambling on golf, this was where Hogan's dedication was shown even as a child. Hogan was much smaller than any of they other caddies so they usually beat him. But Hogan wouldn't accept it, instead he would show up for work a couple of hours early and practice his heart out, " Sometimes I practised until my hands bled."(p.11) Finally he began winning the bets, but also caddy and junior tournaments too. Secondly, on February 1, 1949 Hogan was on top of the world, having won the US OPEN, the MASTERS and appearing on the cover of Time life Magazine. Until he collided head on with a twenty thousand pound passenger bus. Hogan suffered a broken collarbone, broken left ankle, broken right leg, broken pelvis and a few broken ribs. In the weeks after the accident several other complications occurred like blood clots in his lungs, the doctors said he would probably never play competative golf again. However in the months of recovery that followed, Hogan practiced the things he could do with his injuries like practice his short game. For the next thirteen months Hogan practiced to the best of his ability, gradually improving. Thirteen months later he entered the L.A open and finished second this demonstration shocked the world, for it was only thirteen months earlier people thought they would never see Hogan play again. In 1953 Hogan decided to produce his own line of clubs. In 1954, after a year of struggling sales, Hogan bought out his partners due too "creative differences".Hogan took time off his regular playing schedule in order to over see operations of his plant and to, "see if

In Another Country Is a Story of Ironies Essay

In the story In Another Country, one of Hemingway’s greatest themes is the implausibility of war, focusing on the fate of the soldiers in the aftermath of war, when they experience the tragedies and futility of their lives. In fact, the story offers a rethinking of war-related concepts and values such as bravery, heroism, patriotism, camaraderie, etc. and a tool used to convey contrasting or unconventional views is irony. For example, irony lies in the fact that the soldiers have wounds in the very parts of the body that make what they are, the medals may be meaningless and do not have true value, and the Cova girls are considered the most patriotic people of all. Those ironies seem to reveal the author’s anti-war attitude. First, the characters ironically receive wounds in the parts of the body that make them what they are. A noble man now becomes a noseless figure, a footballer has a damaged knee, and a fencer a shriveled hand. It seems as if the war has deliberately chosen to rob them of the things that give their lives meanings and essence. In short, they are not their selves any more. To make the ironies more tragic, the boy who lost his nose had his face rebuilt, but ‘they could never get the nose exactly right,’ and the major – the fencing champion – has no confidence in the treatment. Although ‘to lose is human’, a soldier cannot avoid having to ‘place himself in a position to lose’. The soldiers’ losses cannot be recovered and are a painful blow to their bravery. The medals are also images of irony. Though supposed to be awards for deeds of bravery and thus something that hold the soldiers together, that make them ‘friends against outsiders’, the medals have become causes for injustice and discrimination. In fact, the American soldier received his medals just because he is American, without doing anything to get them. Knowing this, the others’ soldiers changed their attitude towards him. The American is well aware that he is never really one of them, would never have done brave things like the other three, and is never a hunting hawk like them. This realization causes the American to drift apart from the other soldiers and their camaraderie suffers from this discrimination and despise. Another bitter irony comes from the fact that the people who appreciate the soldiers most are not the respectable citizens of Milan but the cafà © girls at the Cova. Needless to say, going to war and sacrificing his youth, future, career, and even his life, a soldier expects to be recognized and loved by non-soldier people. However, the people in Milan hate them and yell at them when they pass by. On the contrary, the lowly girls at the Cova like and welcome them, to the point that the I-narrator ‘found that the most patriotic people in Italy were the cafà © girls’ and he believes ‘they are still patriotic.’ It is not clear whether the cafà © girls showing interest in the soldiers comes from real respect or just a means to show their hospitality but the girls’ behavior may question what makes patriotism and highlight the sense of isolation experienced by the soldiers. The three images of irony discussed above, though not exhaustive, evidence the implausibility of war and the cruel fate of the soldiers after war. We have the impression that the soldiers are betrayed by the war, which inflicts the kinds of wounds that are intended to destroy them, to rob them of the very meaning of their existence, by the medals, which widen the gap between fellow soldiers rather than unite them, and by the people, who, in return for the soldiers’ sacrifice, pay them with ingratitude and hate. Hemingway’s anti-war attitude seems to emphasize the fact that war is inglorious and life is unfair.

Auditory and Visual Essay

If a variety of people are put through numerous trials of visual memory tests and auditory tests, then the people with better auditory memory will outnumber the people with better visual memory. Introduction Visual and auditory memory play vital roles in learning and development. They are both skills required to have throughout life. By definition, auditory memory is the ability to process information presented orally, analyze it, and store it to be recalled later. Visual memory by definition is the ability to process information presented visually, analyze it mentally, and remember it for a later time. Both of these skills are step-by-step developmental processes. They continue to grow when a person is growing themselves. Auditory memory is the ability to process information that is presented orally, analyze it mentally and store it to be remembered later. To be an auditory learner is to have a strong capacity for auditory memory. Auditory memory is also the ability to learn from instructions that were presented orally; it is an important skill that will help in life. Auditory memory has to be one of the most important skills in learning. Some children who show a delayed grasp of language have weak auditory learning skills, they also have difficulty understanding words. Parents can test their child’s auditory memory by saying a sequence of numbers and asking the child to repeat the numbers back to them. Through exercises auditory memory skills can be developed. Children as well as adults can sharpen their auditory memory skills. Visual memory is the ability to psychologically recall visual images in the form of objects, events, or words. Students with disabilities have a serious deficiency with visual memory. Storing and retrieving previously experienced visual sensations and perceptions when stimuli that were evoked originally are no longer present are involved in visual memory. Many researchers have stated that 80% of learning takes place through the eye with visual memory. Visual memory is crucial in the aspect of learning. If a person cannot adequately reproduce a sequence of stimuli, then they may not have developed their visual memory skills. People who have difficulty with visual memory have trouble overall remembering the visual appearance of words, a letter sequence of words, and spelling. When people have trouble with visual memory can often remember the letters in a word but not the sequence. Some people with serious writing and spelling difficulties have trouble with their visual memory skills. The differences are that auditory memory works with the ears auditorally and visual memory works with the eyes visually. To be an auditory learner is to have a strong capacity for auditory memory. Visual memory is the ability to psychologically recall visual images in the form of objects, events, or words. Auditory memory has to be one of the most important skills in learning. Visual memory is crucial in the aspect of learning. When people have trouble with visual memory can often remember the letters in a word but not the sequence. Auditory memory is also the ability to learn from instructions that were presented orally. Parents can test their child’s auditory memory. Caffeine can affect memorization by increasing it. The ability to remember is a basic but important function that is critical to survival today. Memory is especially important for students who live their lives learning. Age can also affect memorization ability. Studies have shown that staying active can help stabilize memory change when it comes to aging. There are a few ways to positively affect memory change; they include physical activity, mental activity and a healthy diet. The primary factor affecting a person’s memorization change is a medical condition. There are a few medical factors that can negatively affect memory change; medical disorders, diseases, emotional problems, medication, medical changes, and a poor diet. Crossword puzzles can help positively affect memorization. Hormonal changes can affect memorization. Adults are twice as likely to lose mental capacity. Many body parts are involved in auditory and visual memory. The posterior parietal cortex is a portion of the parietal lobe in the brain. Activity in the posterior parietal cortex is extremely correlated with the information that can be stored in visual memory. This suggests that the posterior parietal cortex is vital in our visual representation of the world. It acts as a limited storage area for everything we see. Another important body part involved in visual memory are the occipital lobes. They are located at the back of the brain. They receive and process information. The lobes tend to process colors and shapes. They are responsible for identifying colors while visually memorizing objects. Body parts involved in auditory memory are slightly different. Auditory sensory memory tends to be stored in the primary auditory cortex closer to the ear of presentation. However, auditory memory involves many different brain parts. The majority of brain regions involved in auditory memory are located in the prefrontal cortex. This is where the executive control is located, and is responsible for attention control. Brain areas are actually a major factor in understanding why some ways of memorizing things work better than other ways. Visual memory tends to be the most readily available to us. When your brain receives information, it begins to decide what it and isn’t important. It also begins to store it as long-term. Neural connections become more powerful as the information is received and is connected to emotions. Neurons are nerve cells, and a pattern of connections between them forms a memory. Seeing something familiar tends to have a greater impact on the mind than hearing something familiar. The brain can form new neural pathways and alter existing connections. It is very easy to improve visual and auditory memory. If one organizes and structures the information they are trying to memorize, it will help immensely. It is important to visualize concepts to improve memory. Charts, graphs, and photos are all great things to look upon when memorizing. Numerous research studies have been done on visual and auditory memory. Much effort has been dedicated to investigating the capacity limits of memory in the brain. Steven J. Luck and Edward K. Vogel are two men from the University of Iowa who are known for their research on this topic. They sorted memory into two categories- long term and short term. These findings are foundation for all different types of memory. Experimental Procedure 1. In this experiment, number sequences will be needed for the test subjects to remember. Each number sequence should be composed of the numbers 0–9 and be seven digits long. This random number generator can be used to figure out the number sequences. http://www. random. org/nform. html 2. The experimenter should fill out the form on the generator so it has 7 integers, 1 as the smallest value, 9 as the largest value, and a format in 7 columns. Then the experimenter should hit â€Å"Get Numbers† and a new page will appear with 7 listed numbers at the top. To get new numbers, it is not necessary to fill out the form again, so simply click the refresh button on the browser window and a new set of random numbers appears: 3. The experimenter should write one number sequence on each index card, until the deck of cards consists of about 50 different random sequences. This deck will be used for the experiment. 4. The experimenter should find 25 random research participants, and ask each test subject to take two memory tests. Then give them the two following tests: A: To test one’s visual memory, show the subject a card for 30 seconds and time with a timer. Take back the card and have the subject recite the alphabet. Then ask the subject to say what the numbers were. Write down how many numbers the subject got right. This will be the subject’s score. Record the score. B: To test one’s auditory memory, read the sequence of numbers on a different card three times slowly. After the numbers have been read, have the test subject recite the alphabet. Then ask the subject to say what the numbers were. Write down how many numbers the subject got right. This will be the subject’s score. Record the score. 5. Calculate the percentage of people who received each score. Do this by first adding the total number of participants for each test, then divide the number of people receiving the score by the total number of participants in the study. Multiply the answer by 100 to get the percentage. 6. Analyze the data by making a histogram. On the left side of the graph (Y-axis), write a scale for the percentage of people from 0 to 100%. On the bottom of the graph, write a scale for the number of correct responses from 0 to 7.

The Environmental Case Analysis Of Ryanair Commerce Essay

â€Å" In an administration the most of import characteristic is its scheme, because scheme is the characteristic which gives the agencies to the house to be successful. This is an effectual long-run method to carry on an administration to make its aims and ends to remain set on its competitory border † The range of this essay is to confer with the strategic analysis of environment and the industry together with the company ‘s present strategic picks, and besides it is requested to urge new strategic enterprises and countries for bettering scheme execution for the senior direction squad of Ryanair. This is conducted with the usage of six strategic theoretical accounts ( SWOT, PESTLE, Porter ‘s Five Forces, Strategic groups, Value Chain and VRIO ) that are recommended to be used to analyze the internal and external environment of the company. Each theoretical account will be taken in to deliberation and discussed carefully to foreground what had begin the instance for the negative perceptual experience and the positive perceptual experience of both the clients and the companies towards its growing and sustainability Therefore this instance survey will be analysed to trap point on what should be done for the hereafter strategic direction of the company. â€Å" Out of all the low menu air hoses in the European industry Ryanair takes the lead. This air hose nevertheless is from Ireland and its caput office is situated in Dublin. London Stansted Airport in UK is its chief operational base. Ryanair is named as the largest low cost bearer and the is the 3rd largest air hose in the history of rider Numberss. † To offer- secure, cost competitory and efficient in services in the air power trucking and to retain their employees dedication and devotedness to carry through the aims of the industry, to keep minimal criterion of on clip public presentation rate while following will all application ordinances and to prolong an environments where self-respect and household values are being utilized. Aims To accomplish gross growing yearly To take on holding a bigger market portion To hold a better client service than their rival companies To hold a stronger concern image Reputes with clients than challengers To be recognized as a leader among air hose industries To vie in the planetary market To hold a stable competitory advantage ( Marivic.B 2009 )3.0 Micro environment analysis ( Internal analysis )â€Å" Administrations create worth of client value being measured by a merchandise public presentation characterises and by the credits which clients are willing to pay, by using the capablenesss and resources that are found internally and making the demand of standard planetary competition. These peculiar aggregation of capablenesss and resources which gives the sole advantages to the administration are hence measured as nucleus competences † Carpenter, Bauer, Erdogan ( 2009 )3.1 SWOT analysis ( Strength and Weaknesses )StrengthsThe lowest cost in contrast to all the other LCC in Europe The low cost leading had made it stand out from the sphere of LCC industry in Europe The universe ‘s most profitable air hose Harmonizing to the instance Ryanair was the most profitable air hose in the universe on the footing of its operating and net net income border, on per air hose and rider footing. Brand acknowledgment It is claimed harmonizing to the instance that Ryanair ‘s web site was the largest travel web site in Europe and the fifth most recognized trade name in Google The attitude of No frill Low menu To get the better of the failing of low riders the air hose restyled the system with this attitude Compared to other LCC air hoses Ryanair has the most riders 42 million riders in 2007 Most sum of bases with most sum of aircrafts Harmonizing to the instance survey Ryanair has flown from 16 bases with over 100 new Boeing 737-800 telling farther 138 new air trades duplicating the size Highest control in the EU low cost market 29.9 % from the full Low cost market Bing the youngest fleet of all the major air hoses in the EU Replacing its fleet of old aircrafts with new, more eco friendly aircrafts, minimising the mean age of its fleet to 2.4 old ages.FailingsWheelchair coursers Bad repute and ethical issues reflected when ryanair charged 18 lbs to utilize a wheelchair and in response to the protest it reduced the charge to 50 cents wheelchair toll on every rider ticket Poor service quality The small legroom and unfriendly staff being the worst portion of Ryanair ‘s know-how Excess charge for nutrient and baggage ‘s Carryon baggage ‘s being limited and doing them look into in bags leting the riders to walk in with lower limit of clasp baggage Bad relationship with the pilots Ryanair has bullied pilots to coerce them to hold to new contracts wherer they would hold to pay 15,000 francs for retraining on new aircrafts if they left the air hose. Airports in the suburbs Away from the chief metropolis make the clients inconvenient Negative response by the riders for the extra services Harmonizing to the instance non all accessory services enterprises were successful in 2005, riders were opposition to pay extra sum because they thought it is non a worthwhile investing for a short flight.3.2 The Value concatenationInfrastructure of the houseAround Europe Ryanair has 16 bases holding the chief bases in Stanstead and Dublin. The coursers of Ryanair airdromes are low due to its usage of airdromes that are significantly off from the congested chief airdromes. As version for surcharges are non included for fuel they have to cut costs of on other ways with implementing coursers for the usage of wheelchairs, nutrient and excess baggage ‘s. Ryanair holding one type of aircrafts ( boeing 737 ) they merely have to develop the pilots to wing thos peculiar plane hence can cut down costs as they do non hold to be sent to assorted courses.The hierachial construction of Ryanair is really effectual as the directors have to describe to the Chief executive officer to do determi nation from the information given.Human Resource directionHaving the employees sleep in the bases and non holding them remain in hotels has made Ryanair cut down costs. Ryanair can do future programs since they have a good roll for most of their workers holding 4 yearss on and 3 yearss away.Technological developmentOnline engagement was introduced by Ryanair for the first clip and therefore they became eligible to cut down their costs. Self-check service enabling to the riders was besides introduced excessively therefore Ryanair was able to cut down staff and cost. Having the youngest fleets in the EU made Ryanair reduced in costs for the new aeroplanes.ProcurementRyanair merely supplying a service and holding to outsource the stuff they need. in add-on to that they have to purchase fuel and equipment jointly with renting planes.Inbound logisticsOut sourcing of managing services is really common fir a concern like this I.e. cleansing service, nutrient, medical services and security/safety.OperationssBefore puting off it is a must to look into out all the planes and equipments by the pilots and the airdromes used are non really engorged and merely do point to indicate tripsSelling and gross revenuesHaving the biggest web site in Europe and holding big advertisement boards made them increase in gross revenues and selling. However the effort of presenting the amusement installation onto flights where clients had to pay more was failed as people refused to pay due to short journeysServiceHaving tried to maintain the fleet up-to-date and allowing the staff go on class one time a twelvemonth to better their cognition and doing certain they know all the new ordinances made Ryanair powerful on services every bit good.3.3 VRIO Analysisâ€Å" Resources and capablenesss can be regard as things that an organisation ain. It is indispensable to contract down and clear up the nucleus competences to understand th e significance of the different organisational public presentations. If an organisations resource and capablenesss are valuable, rare, inimitable and organized so it will direct to a sustainable competitory advantage. The internal analysis can therefore be analyzed through this base of VRIO model. † Carpenter. M, Bauer. T, Erdogan.B ( 2009 ) Analysis of the instance Recourses Valuable Rare Inimitability Organized Competitive Deduction ( 1 ) Human Resources No No No No Competitive disadvantage ( 2 ) Finance Resources Yes Yes Yes Yes Sustainable competitory advantage ( 3 ) Tangible assets Yes No No Yes Competitive Parity ( 4 ) Intangible assets Yes Yes Yes Yes Sustainable competitory advantage ( Table 1 ) The human resource of Ryanair is a competitory disadvantage as it highlights on bad relationship with pilots therefore it is non valuable it is non rare it is inimitable and it is non organized as it is non efficaciously arranged and deployed in the market. The Finance resources of Ryanair is valuable, it is rare, it can non be imitated by other air hoses and it is good organised and efficaciously arranged in the market therefore it is a sustainable competitory advantage. The touchable assets of Ryanair i.e. the aeroplane types etc are valuable but they are non rare they can happen them anyplace and the planes are imitable as any other company could hold the same sort of flights. They are really good organized with the youngest planes and eco friendly with better air hoses to come in to the house in the hereafter. Thus it has a competitory para. The intangible assets of Ryanair particularly the trade name acknowledgment are valuable they are rare and they are inimitable and they besides efficaciously assist the administration to be organized. Thus it is a sustainable competitory advantage.4.0 External analysis4.1 SWOT analysis ( Opportunities and Threats )OpportunitiesGross saless additions due to recognition crunch As a consequence of the recent recession the recognition crunch made the gross revenues addition as many clients wanted to cut down their costs. Can fall in the long draw market incursion by the possibility of taking over Aer Lingus As the consequence of losing the command Miceal O'Leary assumed that Aer Lingus can be bought over as it has no long term hereafter. Most paths are being clear as other bearers start retreating As the clang increased with the paths of Ryanair other air hoses such as My Travel Light are avoiding the paths all together.MenacesMenaces due to accidents If an accident happen in a LCC air hose it will Marjory impact the house as there are a really high per centum of important cut down in demand Attacks of terrorists Attacks like 9/11 will cut down the demand for air hoses. Increasing fuel monetary value Ryanair restricting its ability to go through on increased costs to the riders of low menu puting excess menu on the bearers as a policy to happen cost economy in other domains of its operations taking Ryanair for hedge. Possibility of revenue enhancement debut Due to planetary heating there can be a environmental revenue enhancement Increased competition from developing states Easyjet holding and excess skyttax star For website engagement and client support Ryanair scored 1/5 in nine of the 16 standard ‘s. ( Bitterwallet nd )4.2 The PESTLE analytical technique( Figure 1 ) The Macro Environmental analysis, What makes a good leader?PoliticalOne of the important advantages to Ryanair is its political environment as the bulk of its processs are controlled within Europe. This part maintains political stableness and it was a fact that we all knew. Even when there is authorities instability Ryanair does non see issues as an apprehensiveness sing rider volumes or flight finishsEconomicFor the air hoses industry the increase of fuel monetary value caused a major job they had to cut corners if they did non fudge to roll up cost on other countries. There can be seen a autumn in demand for the flights due to the recent economic crisis. Hence occupation cuts increased and clients have low disposable income barricading them to pass on holidaies. However this could be an advantage for other cheaper air h ose industries as there are people who are still able to afford a holiday as they are looking for lower cost options.SocialThis factor has by and large impacted Ryanairs concern scheme. The anticipation of Buyer behaviour are going bit by bit more complex to calculate as trueness are being shifted by the modern consumers from one trade name to anther due to the distinction of monetary value and deficiency of basic purchaser dependability. In add-on to that the increasing competition among bearers with low cost menu is ensuing in consumers mentally in which bearer to take when going within Europe finishs.TechnologicalThe modern epoch is beforehand in engineering which means that the full industry is under alteration with more eco friendly and efficient. Online engagement is one major betterment Ryanair has technological wise holding the most visited travel web site in Europe together with the fifth most recognized trade name on GoogleLegalThe to a great extent regulated industry with Torahs that are invariably accommodating to new modifiers by non leting liquid in the clients carry on baggage ‘s conveying the legal facet of Ryanair in to action. The new Torahs that implies to air hose industries are the Torahs that are put across the industries to be more environmentally friendly. This will therefore take to companies fight ting to cut down C emanation and do the industry less harmful to the environment to run into the footings of EU ordinances.EnvironmentalThe external environment of Ryanair is slightly stable. However understanding the consumer behaviour is Ryanairs biggest job together with utilizing selling applications to better full purchaser backing and gross revenues public presentation.4.3 Porters Five ForcersThe instance survey will be discussed through the porters five forces analysis. This analysis is a really powerful yet simple technique to happen out where the power stays in a concern. This technique is used to grok the strengths of the pre sent competitory place and the hereafter where Ryanair is willing to travel in. High Medium Low HighMediumDickering power of providersIn the air hose industry there is a little figure of low menu air hoses, therefore it shows a high menace harmonizing to the instance Ryanair is being chosen by many clients for its lowest monetary value. However by any opportunity if there is a monetary value rise clients have a high potency of exchanging to another trade name in brief clients have no trueness towards one trade name. Which gives the consequence as dickering power of the providers is low.Dickering power of purchasersThe potency of exchanging to other air hoses are really common with LCC ‘s since the clients are merely looking for the cheapest. Therefore if Ryanair increase the cost under any circumstance there is a possibility of losing client. In that instance its evident that purchaser bargaining power is high.Competition of rivalsAs a consequence of slow growing in the industry most bearers find it hard to win the opportunity of sequence is limited to a few houses becaus e of the competition for market portion. The high fixed cost and low merchandise distinction leads to high competition menace. This shows with Air Ligus, GlyBe and Easyjet following the similar way of Ryanair.Substitution MenaceThere are many replacements for long trip i.e. Trains Buss, autos, ferries. However one can non compare a plane with all of the above mentioned options and a plane travel faster than any of them. Therefore utility menace is moderate.The menace of new entryAirline industry is non the easiest to come in it has a batch of barriers. Ryanair is the market leader and with the executions of new ordinances and the force per unit area to cut down C emanation makes it a moderate menace of new entry to the market.4.4 Strategic groupsQuality 3 2 1 Cost Harmonizing to the dimensions of quality and cost of the full industry ( Refer appendix 1 ) 1st group falls under the same strategic group as they have same scheme of low cost leading. 2nd group chiefly functioning to the people with a moderate income degrees and moderate cost therefore they have the same scheme of medium cost leading scheme. 3rd group falls under the same strategic group, as they have the same scheme of high cost high quality. Profitableness 3 2 1 Number of riders Harmonizing to the dimension of profitableness and figure of riders of Budget air hose industry ( Refer appendix 1 ) 1st group falls under the same strategic group as they have low net income and lowest figure of riders 2nd group falls under the same strategic group as they have medium profitableness and medium sum of riders going 3rd group falls under the same strategic group as they have high profitableness and the highest figure of rider5.0 Strategic picks and the recommended schemeThe strategic model of alteration directionThis model helps Ryanair to understand the significant alteration over recent old ages and the importance of organizational civilization to organisational analysis. It besides can be used to place the cardinal stairss that could better the direction of alteration. However harmonizing to the Ryanair instance survey direction is up to a good criterion and hence alteration direction is least of importThe strategic model for advertisement rivalsThis model can be implemented to Ryanair as it had an incident with a client where she was mislead by an advertizement, yet this model is besides a less of importThe strategic model for Customer Relationship ManagementThis model is used to broaden the apprehension of CRM. Negative response by the riders for the extra services Bad relationship with the pilots Poor service quality These are some of the failings Ryanair ‘s CRM come across therefore to make full the span of the spread between negative attitude towards Customer relationship and to do it more favorable it is a must for ryanair to concentrate on the CRM. If Ryanair take this strategic frame work in to action they will be able to Become The most favorable air hose in the industry The most profitable budget air hose The positive word of oral cavity The well recognized trade name in the industry Furthermore with Customer relationship direction the internal market will be looked in to with a positive position when the employees are motivated and when there is a beginning for employment acknowledgment therefore employees will be treated good which will take to an overall success of the air hose6.0 DecisionRyanair instance survey was analysed through six analytical techniques ( SWOT, PESTLE, Porter ‘s five Forces, Value concatenation, VRIO and strategic groups ) . Based on the analyzers ‘ the direction can now understand that in order to better the strategic execution they must follow the strategic model of Customer relationship direction It helps to bridge the spread and to run into their aims. Therefore when the recommended model is implemented the vision of Ryanair can be reached easy.7.0 ReferencingBeamish. H.R, 2008 Strategic direction, 3rd edition, Pearson Prentice Hall Bourgeois L.J, Duhaime.I.M, Stimpert J.L, ( 1999 ) Strategic Management: a managerial position, 2nd Edition, Dryden imperativeness, USA Bourgeois L.J, Duhaime.I.M, Stimpert J.L, ( 1999 ) Strategic Management: a managerial position, 2nd Edition, Dryden imperativeness, USA Carpenter. M, Bauer. T, Erdogan.B ( March 2009 ) , Developing scheme through internal analysis Principles of direction, , Retrived on 15th April 2010 from hypertext transfer protocol: //www.flatworldknowledge.com/pub/1.0/principles-management/29045 Carpenter. M, Bauer. T, Erdogan.B ( March 2009 ) , Developing scheme through internal analysis, Principles of direction and Organisational Behaviour, , Retrived on 15th April 2010 from hypertext transfer protocol: //www.flatworldknowledge.com/pub/1.0/principles-management-and-orga/32825 De Puget.G, 2003, Gallic Accent – Ryanair Slow on Emotion, Brandchannel, Retrieved on 11th April 2010 from hypertext transfer protocol: //www.brandchannel.com/brand_speak.asp? bs_id=72 Eerste. P de, ( 2008 ) , Boeing 737-800 RyanAir Textures, Retrieved on 25th April 2010 from hypertext transfer protocol: //simviation.com/simviation/index.php? type=itemHYPERLINK â€Å" hypertext transfer protocol: //simviation.com/simviation/index.php? type=item & A ; ID=60 & A ; page=9 † & amp ; HYPERLINK â€Å" hypertext transfer protocol: //simviation.com/simviation/index.php? type=item & A ; ID=60 & A ; page=9 † ID=60HYPERLINK â€Å" hypertext transfer protocol: //simviation.com/simviation/index.php? type=item & A ; ID=60 & A ; page=9 † & amp ; HYPERLINK â€Å" hypertext transfer protocol: //simviation.com/simviation/index.php? type=item & A ; ID=60 & A ; page=9 † page=9 GRUNDY, T. ( 2006 ) Rethinking and reinventing Michael Porter ‘s five forces theoretical account. Strategic Change. Vol 15, No 5, August. pp213-229. hypertext transfer protocol: //www.coursework4you.co.uk/essays-and-dissertations/porter-5-forces.php Haberberg, A. and Rieple, A. ( 2001 ) , The Strategic Management of Organizations, Essex: Pearson Education Limited. Johnson, G. , & A ; Scholes, K. ( 1997 ) . Researching corporate scheme ( 4th ed. ) . London: Prentice Hall Johnson G, Sholes K, Whittington R, ( 2005 ) Researching Corporate Scheme: text and instances † 7th Edition, London: Prentice Hall Marivic.B, 2009, Ryanair fiscal aim, Thinking made easy, Retrieved on 11th April 2010 from hypertext transfer protocol: //ivythesis.typepad.com/term_paper_topics/2009/03/ryanairs-financial-objectives.html Mun.J, ( 2008 ) Analysis of Ryanair ‘s Competitive Advantages Business HYPERLINK â€Å" hypertext transfer protocol: //www.associatedcontent.com/business/ ? cat=3 † & amp ; HYPERLINK â€Å" hypertext transfer protocol: //www.associatedcontent.com/business/ ? cat=3 † Finance, Retrieved on 17th April 2010 from hypertext transfer protocol: //www.associatedcontent.com/article/1159874/analysis_of_ryanairs_competitive_advantages.html Porter ‘s five forces, Mind Tools retrieved on 12th April 2010 from hypertext transfer protocol: //www.mindtools.com/pages/article/newTMC_08.htm Ryanair, Airfearsflights nd retrived on 10th April 2010 fromhypertext transfer protocol: //www.airfaresflights.co.uk/airlines/RyanairFigure 1 hypertext transfer protocol: //www.whatmakesagoodleader.com/macro-environment-analysis.html8.0 Appendixs