MARKETING Essay Example | Topics and Well Written Essays - 2000 words

MARKETING - Essay Example Market trends, market environment analysis, competitor analysis has conducted to understan the market situation. Based on these analysis a SWOT analysis on Grameenphone (GP) has done. And to the end some recommendation has given with indicating the appropriate strategy. Access to the Internet is creating a new distinction in society. Those who have access to the Internet have access to all kinds of information. This puts them into an advantageous position in society, vis-Ã  -vis others who do not have such access. Internet access is built upon the basic telecom network. While the telecom infrastructure in advanced countries is well developed, allowing them to move rapidly towards universal telecom and Internet access, the infrastructure in Bangladesh is very poor and inadequate. Like other developing countries, Bangladesh is facing the question of how best to develop its telecommunications and information infrastructure to provide access to "advanced" telecommunications and information services in order to remain competitive in the world of information technology. There is a tremendous amount of potential for growth in areas like fixed wireless networks, optical fiber networks, cable networks, Internet telephony, etc. (to name a few) in Bangladesh . This paper addresses the concerns and prospects of growth in telecommunication infrastructure in Bangladesh. Bangladesh, future targets and methods of attracting finance. The sector, particularly which of mobile phones, is one of the fastest growing areas of the economy. The growth potentials will continue to remain robust for the foreseeable future. The existing Cellular phone companies in Bangladesh are CityCell (Pacific Bangladesh Telecom Limited), GrameenPhone Ltd., AkTel Ltd., Banglalink and TeleTalk. Among these company GrameenPhone, AkTel, Banglalink and TeleTalk adopted GSM technology and