International Hospitality Business Case Study Example | Topics and Well Written Essays - 2000 words

International Hospitality Business - quality Study ExampleThe company holds, administers or franchises a portfolio of worlds renowned and highly regarded brands, including Hilton, Embassy Suites Hotels, Hilton Grand Vacations, Conrad Hotels & Resorts, Homewood Suites by Hilton, Hampton society, Hampton Inn & Suites, Doubletree, The Waldorf=Astoria Collection and Hilton Garden Inn.After a great success worldwide, the Hilton group remained the key player in exploiting the opportunities in Indian Hotel Industry which is still in a nascent stage by access up with a joint-venture with the Indian group DLF to open 75 hotels in the country (DLF holds 75% of the stake) in five to seven age time.The DLF group is one of the biggest real estate developers in India. The group has already got over 224 million sq. ft. of existing knowledge where planned projects account to 748 million sq. ft. DLFs core business is development of residential, commercial and retail estates. DLF has recently for ayed into the financial services sector, and hotel business in India.Human resource perplexity has been quite a big challenge, as is inherent in the international hospitality industry. The concerns over a potential US recession are a point of concern as it remains to be seen whether buoyancy of New Yorks occupancy rates will carry on in 2008 or not. This would mildew the future of HR in the hotel industry across the board. While on the other hand India is an uphill economy with growth potential. There are approximately 55000-60000 rooms currently under construction where the take for rooms is doubled over a five year vista. If the overall demand materialises over neighboring 5 years, on an average of 1.5 employees per room, 187000 new jobs are likely to be created. HR would be a key area of concern for Hilton Group as Talent scouting and retention would require a lot of emphasis. All non-operational areas would require constant attention. In this regard, Hilton Hotel needs to tr ain the functional head where an rank(prenominal) effort would be required to understand the cultural and social dynamics of India, and endeavours to meet, the requirements and ambition of a much demanding generation of employees than that of the US hotel Industry.MARKETINGIn the recent years the Government of India has taken various break to boost tourism and development within the country which will benefit the hotel industry in the years to come. The key benefits by the Indian government include the removal of the 15% inland air travel tax and removal of a number of impediments on outbound chartered flights. The governments latest pronouncement to direct convention centres as part of core infrastructure has also fuelled the demand for hotel rooms. Furthermore, Liberal foreign investment policy would enable the hotel industry to witness a boom in the forth coming years.though the higher up mentioned issues are a hurdle for Hilton group, the chain of hotels is likely to keep up its head above troubled waters and will significantly benefit by the economic revival in India. India has been endorsing its